8 Top OneTrust Competitors & Alternatives (Free & Paid Tools)

OneTrust is a popular risk management and data privacy compliance software, but it ships with a hefty price tag and long contracts. However, legal compliance services are crucial for firms to demonstrate compatibility with laws like the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and more. 

So what should businesses do? Finding a reliable OneTrust alternative is one way to get started — a platform that delivers similar features at a lower cost. 

This article will review the top OneTrust competitors and alternatives offering a cheaper privacy management platform without sacrificing core functionality.

We provide a detailed list of our criteria later in this article, but the tools we review have features similar to OneTrust, including consent management, advanced data privacy needs, and compliance with major laws like GDPR, Quebec Law 25, and more. 

Let's dive in. 

8 Best OneTrust Alternatives & Competitors

OneTrust is a great platform to navigate the complex data and privacy compliance world. However, it can be a pricey option thanks to its a la carte service menu, which features a pricing structure formatted per-feature and per-domain basis.

These are our top alternatives to consider:

1. Enzuzo (Our Recommended OneTrust Alternative)

Enzuzo offers a comprehensive buffet of privacy and data compliance services, including compliance with data privacy regulations such as GDPR, PIPEDA, CCPA, and LGPD.

Let's examine why we recommend Enzuzo as the top OneTrust alternative. 

Pricing 

OneTrust's consent management platform, privacy policy templates, and mobile app consent services will set you back over $1,000/month, while the same features are offered by Enzuzo in the growth plan for $29/month.

Businesses looking to comply with the California Consumer Privacy Act (CCPA) need to invest in a 'Do Not Sell My Information' page, similar to GDPR's 'Right to Be Forgotten' and referred to as a Data Subject Access Request Form (DSAR). That's an additional $275/month from OneTrust, which Enzuzo includes in its $29/month growth plan. 

What's more, Enzuzo offers custom plans & features for enterprise clients, with a guarantee of cost savings of several hundred dollars a month compared to OneTrust.

Enzuzo offers five pricing plans designed with flexibility in mind. This includes the Free, Starter ($9/month), Growth ($29/month), Pro($79/month), and Agency ($129/month) plans. The premium plans can be set to either monthly or annual renewal. This allows for more flexibility and doesn’t require an annual contract like OneTrust. Enzuzo also easily integrates with major web platforms such as Shopify, Squarespace, and Wix. 

Alternatively, enterprise clients can opt for a customized plan that includes an option for further development of custom integrations and workflows to meet their unique needs. 

Features

OneTrust offers many features, including those that go beyond data privacy compliance. Some of OneTrust's features that Enzuzo doesn't currently support are:

• Responsible AI
• Privacy for Connected TV Environments

OneTrust also has additional plans for ESG compliance and supply chain management, reflecting its goal to go beyond data privacy into trust transformation. 

However, Enzuzo can still hold its own on many enterprise features related to data privacy management.

Some of the advanced needs Enzuzo supports are:

• Data mapping
• Data governance
• Privacy impact assessments
• Third-party risk management
• Region-specific cookie consent
• Record of processing activities (GDPR article 30)

OneTrust wins on the sheer number of features but will charge several thousand dollars monthly for its entire product suite. Enzuzo comes up short here, but only by a slim margin. 

Onboarding & UX

Enzuzo is engineered to be fast, simple to set up, and quick to install. All legal pages are embedded with a couple of lines of Javascript — it's a true self-serve tool that does not require onboarding assistance.

OneTrust, however, isn't designed to be a self-serve tool. It requires extensive support to integrate into existing systems, and things often break. Plenty of its reviews across Capterra point to how onboarding can be clunky and time-consuming.

Enzuzo's reviews say the opposite: customers are delighted with how well it works out of the box and that onboarding is effortless. Plus, customer support is on hand to fix any problems and troubleshoot issues in a flash.

Customer Support

We've placed customer support as a critical point here because things tend to break in software environments, and timely customer service is paramount, especially in sensitive industries like data privacy.

A recurring theme of Enzuzo's reviews is customers who consistently talk about how helpful and timely customer support requests are catered to.

OneTrust's customer support is sluggish and unhelpful — in stark contrast to Enzuzo's friendly and responsive support. That's what many of its reviews claim. 

OneTrust Cookie Consent Alternative

OneTrust's cookie consent tool is adequate but, like its other features, is priced at a steep premium. 

And consent management is a hot button topic in data privacy, after Google's new requirements for advertisers and publishers in Europe.

Enzuzo's consent management tool ships with advanced features and functionality — at a level that's at par with OneTrust and may even surpass it in some capabilities.

What's more, Enzuzo is a Google-certified CMP and 100% compliant with Consent Mode V2 — giving you comfort and peace of mind that your Google Ads account will never be subjected to a suspension. 

Trusted by International Companies to Power Data Privacy

After a competitive bidding process, Enzuzo was recently chosen as the data privacy partner of Lucy Group — an international electric business that employs over 1,600 people across 5 continents and 12 countries. 

A similar process saw Enzuzo winning the business of Power Corporation of Canada, a globally recognized management and holding company specializing in financial services across North America, Europe, and Asia.

Both organizations depend on Enzuzo for critical data privacy support and management — and it can certainly solve similar challenges for businesses looking to migrate away from OneTrust or considering their options.

Final Thoughts

Enzuzo and OneTrust serve slightly different market segments, but if you're looking for the trifecta of data privacy compliance (including legal pages & cookie consent management), effortless onboarding, and price, we reiterate our view that Enzuzo is the top OneTrust alternative.

Enzuzo doesn't lock you into long-term contracts, offers free onboarding and priority customer support, and ensures compliance with GDPR, CCPA, PIPEDA, and other data privacy laws out of the box. 

Our detailed OneTrust review is worth consulting if you want to read more about how the company operates on a governance, risk, and compliance standpoint. 

Learn more about how Enzuzo can assist with your compliance needs. Book 1-1 time with Mate Prgin, CEO👇

Looking to compare OneTrust with specific platforms?

- OneTrust vs BigID

- OneTrust vs Ketch

- OneTrust vs Didomi

- OneTrust vs Osano

- OneTrust vs Upguard

- OneTrust vs Drata

- OneTrust vs Vanta

- OneTrust vs TrustArc

2. Mine

Mine is a data privacy management platform that started with a focus on helping the consumer know where their data was being used online and to gain control of that usage. It further branched out its product offering to include a business solution centered around maintaining data and privacy compliance. 

Pros

As with many data and privacy compliance solutions, this one supports multiple touchpoints including email, SSO, website, and cloud scan. Key features include: 

• Monitoring operational systems

• IT shadow & risk mapping

• Employee data access

• Privacy and governance compliance

• Full data & systems coverage

• Identifying authoritative systems

Mine supports plug-and-play integrations that easily support access and deletion requests as with other platforms. Likewise, you’ll get consent management for both websites and apps. There are three out-of-the-box plans to choose from and the option for a custom plan for enterprise customers. 

Standard options such as a customizable privacy webform, collecting data requests across channels, and secure communication channels with data subjects are all supported. 

Cons

While these are all nice and essential features, the firm lacks pricing transparency as none of the three available out-of-the-box plans list the monthly fees. While the base plan offers a trial run, you must sign up for a demonstration presentation before moving forward. Additionally, customer service response times are linked with your plan level. 

While the base plan promises a response within 48 hours, you need to upgrade to the top-tier plan to get a response within a few hours. While this might not be a problem for businesses that don’t rely on their website as a primary funnel source, others may find that a potential two-day response lag time is problematic. Likewise, additional security and authentication support beyond SSO and email are limited to the two premium account options. 

3. Usercentrics

If your business is more app-driven than desktop, or you’re solely seeking a solution for your proprietary app’s data management and compliance, then Usercentrics is an option. 

As with many other data and privacy compliance solutions, it features:

• Customizable product

• Compliance with most major privacy laws such as GDPR, LGPD, and CCPA

• Easy installation and configurations

• Analytics

• UI templates (Advanced plan)

• 60 supported languages (Advanced plan)

• Customer success manager (Premium plan)

• API support (Premium plan)

• Cross-device consent sharing (Premium plan)

Pros

Note that this solution isn’t just for mobile apps but can also be applied to OTT options such as smart TV and console apps. While Usercentrics doesn’t prioritize desktop compliance solutions on its website, they do offer them. 

With three desktop plans and two app-focused plans, there is some flexibility. Pricing is based on the device you’re targeting and the total number of monthly sessions rather than the number of web domains. For website compliance, the three plans start with a Starter (free) option and Advanced at $60 per month. 

As is common, feature functionality increases consecutively with your monthly fee. The Starter plan exclusively focuses on cookie compliance while the Advanced incorporates significantly more customizations, geolocation compliance, language support, and data management. The Premium option requires contacting the platform for a demonstration but piggybacks off of Advanced, along with more enterprise-focused features like API development and a dedicated customer success manager. 

For app compliance, you’re limited to the Advanced which is still $60 per month, or the Premium which also requires contacting Usercentrics. For Connected TV support only, you’ll need to contact the platform. 

Cons

Still, apps are their primary focus, as the Starter desktop plan is incredibly stripped down. Along with a cookies-only approach, it only supports base compliance with one of the major regulations of your choice — not all — and basic analytics. However, if your budget allows, you can add on services for a fee. 

App compliance starts at $60 and is priced based on the maximum number of daily active users (DAU) you receive. While this might not be an issue for enterprise customers, very small businesses may find this — in addition to any other digital integrations they’re paying for — to be a hefty addition to their bottom line. Plus, if your focus is compliance with connected TV services, you’ll need to contact Usercentrics for more details. 

Some users have found that the interface can be difficult to interact with. Likewise, slow cookie banner load times can hurt your Google Page Rank score if you’re focused on a snappy website that loads lightning fast. Additionally, if you have an account that supports multiple domains, you can’t initially configure the domain into your account independently, you’ll need to request customer service to do this on your behalf. 

4. Dataships

For those trying to grow a contact list, Dataships might be more your speed. While the company does offer solutions for multiple marketing channels, compliant email contact acquisition tends to be their sweet spot. 

Key features include: 

• Dynamic consent forms

• User interfaces for privacy centers, control panels, and user preferences portals

• Compliance logs and customer support

Note that the lower plans only have marketing support system a single channel. While the company promotes email management primarily, you can also use Dataships for SMS, social, and direct marketing support.

Pros

With five plans ranging from a free starter solution to an enterprise option, all of them are designed to keep you compliant with the most recent data privacy laws worldwide. Pricing is based on your total number of new contacts, not the available features. This is because, in theory, every plan has access to the same functionality. This is a more plug-and-play solution ideal for customers who don’t need to go off-script with their compliance needs. 

Monthly plans start with just 1,000 new contacts at the free level, 5,000 for $60, 20,000 for $250, 50,000 for $600, and 100,000 for $900 at the enterprise level. While the three lower plans only support a single marketing channel, you can leverage multiple channels if you upgrade to the Advanced or Enterprise solutions. 

Cons

Dataship's one-size-fits-all approach may not work for businesses that would benefit from a more customized approach or in-depth data extrapolation. 

More importantly, if you leverage multiple marketing channels to engage with your audience, this platform will require that you upgrade to the more costly plans to access alternate marketing channels. For smaller businesses, the added cost increase may be unrealistic. 

5. Ketch

Ketch is another 360 solution focusing on data management and privacy compliance from multiple angles. As with other similar offerings, Ketch promises to support responsible data control from end to end across the data lifecycle. This includes: 

• Identifying data expiration

• Proper data disposal

• Customizable cookie and disclosure templates

• Consent and preference management

• Subject rights intake and management

• DSAR support (Enterprise)

• Automated data discovery and classification (Enterprise)

• Data stewardship (Enterprise)

• API development (Developers)

Pros

Ketch offers three general plans for specific customers – Ketch Free, Ketch Enterprise, and Ketch for Developers. Ketch Free is ideal for small or burgeoning businesses that must comply with privacy regulations. 

Enterprise is ideal for scaling and needing additional support to stay compliant. Ketch for Developers offers truly customized solutions and tools that support no or low-code production. Note that the developer tool is also included in the Ketch Enterprise plan. 

Cons

As is common for many businesses, pricing for Ketch Enterprise and Ketch for Developers is hidden behind a contact form. Likewise, if you’re managing a deeper domain portfolio, Ketch limits each integration within its UI to just one domain per tier within the integration process (development, staging, and production). While this doesn’t mean you can’t integrate multiple features into several domains, it creates a bottleneck during the development process since you can only work on one domain at a time.

Other users have noted that Ketch’s backend isn’t exactly user-friendly. It’s easy to make mistakes since certain critical components are labeled uniquely, so they don’t translate to general knowledge understanding.  

6. Osano

Osano puts its money where its mouth is by promising not just to protect your business from privacy or compliance fines but to pay for it if they do occur while using its product. Osano is a plug-and-play privacy and data management platform that keeps your business compliant with laws from 40 different countries. Key features include:

• Cookie discovery, blocking, and control

• iFrame blocking and control

• Consent optimization (Business)

• Vendor risk monitoring (Business)

• CCPA opt-out (Business)

• Consent record keeping (Business

• GDPR representative (Business+)

• Consult privacy team (Business +)

• DSAR support (Enterprise)

• Legal Templates (Enterprise)

• AI-based data discovery (Enterprise)

Pros

This privacy and data solution offers four plan levels and full monthly pricing transparency. Plans start at free for Developer, $99.99 for Business, $199.99 for Business+, and start at $549 for Enterprise or custom builds. 

Osano is more traditional in that functionality increases as you opt for a more premium plan. The free plan only supports a single domain, user, and data connector with 5,000 monthly visitors. By contrast, the enterprise solution gives you unlimited users and domains. 

Cons

If you’re starting and aren’t well-versed in data or privacy needs for websites, you might feel like the Developer plan is sufficient. But you’re limited to cookie maintenance and a response time listed as “best effort.” However, the Developer plan is so stripped down that you won’t know if your policy is outdated, nor will you receive guidance for major laws like GDPR or essential customer opt-out support to remain compliant with CCPA. 

Core legal and privacy feature support is limited to the Business+ and Enterprise packages — meaning that you might not be as compliant as you would have hoped if you’re eyeing the free or lower-tier Business packages. 

7. TrustArc Privacy Management Platform

TrustArc is yet another privacy and data management solution that offers a suite of services that supports customer consent, privacy strategy, and management, as well as certifications to keep your business compliant with the most relevant privacy laws. When it comes to TrustArc vs OneTrust, the biggest consideration is that the platform works to merge cookie consent management with customer-led preference and rights management. Services include: 

• Cookie banner

• Website scanning

• User interface controls (more robust as plan price increases)

• Cookie preferences management

• Tracker database

• GDPR and CCPA support (Professional)

• IP-based geo detection (Professional)

• Cross-domain consent (Professional)

• AdChoices publisher add-on (Advanced)

• Integrated DSAR workflow (Advanced)

• Full-service support (Advanced)

Pros

As with most of these services, TrustArc also provides a variety of service tiers: Cookie Consent Basic, Cookie Consent Professional, and Cookie Consent Advanced. The Basic plan solely focuses on cookie consent. Professional gives you everything from the free plan plus support for GDPR and CCPA, compliance reporting, customized branding, IP-based geo detection, cross-domain consent, multilingual support, and tag management integration support to name a few additional features. 

Meanwhile, the Advanced plan gives you everything from the Professional plan plus more in-depth scanning support, IAB EU and CCPA framework support, an AdChoices add-on, DSAR support, and routine regulatory updates to keep you compliant. 

Cons

Once again, TrustArc is a brand that drops the ball on price transparency. To get a better understanding of whether this platform is financially feasible, you need to request a quote — meaning that you’ll need to endure a sales pitch before you can receive basic pricing details. Additionally, the Cookie Consent Basic package doesn’t specify which of the major privacy laws it’s compliant with. 

While you hope that it’s compliant with the majors, the fact that the plan doesn’t explicitly come with GDPR and CCPA support like the other plans makes it a risky investment. Likewise, some customers have noted that in the lower tier plans, you’re somewhat on your own if you’re not sure where your data is coming from. Additionally, some individuals noted that the various features the platform promotes don’t always integrate easily with each other — leading to frustrations.

8. Upguard

Upguard is more of a vendor risk management tool, helping companies identify the weakest link in their risk management settings. Its features include:

• Vendor risk assessment
• Security ratings
• Data leak detection
• Security questionnaires
• Reporting and dashboards

Upguard Pros & Cons

Upguard is a powerful data privacy tool helping you guard against cyberattacks and minimizing vendor risk where possible. It's trusted by several top-tier firms to secure data breaches and data leaks. However, the software certainly does not come cheap. It offers a free trial, but there isn't much more information given on how long the contracts run and what the average pricing structure looks like. Plus, we couldn't find any details about GDPR compliance and such.   

Factors to Consider When Choosing OneTrust Competitors & Alternatives

These were our main considerations when picking the most suitable OneTrust alternatives for data privacy and compliance. 

Budget

Most platforms hide their pricing — which we find to harm user interests. Our list considers whether the platform offers a free trial, customizations, and how much the pricing scales based on needs. 

As seen in our overview, many platforms offer a free plan that’s so stripped down, it’s barely compliant. More importantly, if the free plan doesn’t include notifications when privacy laws change — thereby either automatically updating your policy or giving you the chance to do so manually — stay away from that plan. 

Integrations

Integrating a data management platform into your existing website or backend takes work. One of the most common complaints we found in our research with most platforms was that integration was a serious pain point. Part of this is because privacy laws are complex, and often they’re at odds with each other. What GDPR demands of commercial websites isn’t the same as CCPA or LGPD. 

This isn’t exactly the fault of a platform, but it does mean that you need someone or a dedicated team prepared to devote time to get your consent management system up and running properly. It also means your preferred platform should offer robust support in this area.

Support

As mentioned above, privacy laws are complex, and integrating a management platform into your backend takes work. Does the platform you're considering offer responsive, timely support? A common concern with many free plans was that response times could be as high as 48 hours or referenced as “best effort”. What does that even mean? 

This might not be a real issue if your business receives minimal website traffic because you’re more brick-and-mortar focused. But if you’re an online business receiving massive daily internet traffic, the number of violations you could be exposed to in 48 hours is scary.  

Compliance

Most major consent management platforms provide compliance coverage for major international and state laws such as GDPR and CCPA. But, it’s important to note that according to the United Nations, there are 137 nations with some privacy regulations in place. If you’re receiving traffic from any of those 137 countries, you’re technically liable for how you’re managing those citizens’ data. 

Likewise, in the U.S. alone, more states follow California’s lead and produce independent legislation. Most recently, Connecticut and Virginia released legislation in 2023, and more are sure to follow. This means you need a platform on top of the changing data privacy landscape.  

Customizations

Whether you want a solution that doesn’t carry the logo of your data privacy platform or you need to create content in multiple languages, customizations are central to a positive user experience. We analyzed whether the recommended OneTrust alternatives allowed additional customizations and whether they would charge large amounts. 

Data Management

As the famous marketing adage says, data is king. From handling DSRAs to tracking where your data is coming from, when it’s nearing expiration, and when it’s being handled properly, you need a platform that can give you sufficient support in this arena. 

Additionally, you need additional compliance support if you’re coordinating that data with third parties like ad deployment services. Make sure the consent management platform you’re eyeing can do this efficiently. 

An Agile Solution That Prioritizes Privacy and Data Compliance

Privacy laws are a constantly evolving space. With so many regulations worldwide, staying compliant can be overwhelming for a business to handle independently. Coordinating with a consent management platform that actively responds to regulatory changes, while also giving your business the flexibility to customize policies and cookie consent interfaces for customers is essential. 

Whether you’ve just launched your first website or you need a way to manage a portfolio of domains, Enzuzo is here to keep you compliant every step of the way. 

Learn more about how Enzuzo can assist with your compliance needs. Book 1-1 time with Mate Prgin, CEO👇