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The Encognito Blog
Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences.
Latest Posts
Data Privacy Teardown: Kim Kardashian's Billion Dollar DTC Brand Skims
Kim Really "Kares" About Her Customers' Privacy Earlier this year, Kim Kardashian’s net worth sailed past the billion-dollar mark. And more recently, her clothing brand Skims..
The Easiest Way to Add a Privacy Policy to Your Shopify Store
Creating a Privacy Policy is not a choice but rather a legal requirement under most privacy laws such as the European Union's GDPR, Canada's PIPEDA, California's CCPA and Brazil's..
Future of Ecommerce: 3 Ways to Get Ahead of 2022
A few months ago, CEO of Late Checkout and general Twitter-advice machine Greg Isenberg tweeted this:
Are Abandoned Cart Emails GDPR Compliant?
Abandoned shopping carts are about as disappointing as a date that gets cancelled at the last minute on a beautiful Saturday night.
50 Quick Shopify Tips to Boost Trust and Sales
For every kind of business, no matter the size, trust and sales are inherently linked. In 2020, trust was the second most important factor when it came to purchasing from a new..
Is Deep Discounting Bad for eCommerce Brand Trust?
Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered bargain hunters a $60 air fryer for the unbelievable..
Cool or creepy? How to Use Customer Data Respectfully
There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..
Make your Shopify Store CCPA Compliant in 3 Steps
One of the greatest tools out there, bringing entrepreneurs’ dreams to reality by helping them start without writing a single line of code or spending vast sums of money on..
Lessons from Minted’s 5 Million User Data Breach
Learn from Minted's Data Mistakes A data breach is every business owner's nightmare. Failing to protect your customers’ data is a massive violation of trust for both owners and..
Enzuzo 2.0! Our New Privacy Experience & Brand Identity
Enzuzo 2.0 is here! If you haven't already noticed, we have a new look and feel! Not only have we refreshed our brand identity, including our logo, color palette and style, but..
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