The Encognito Blog

Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences.

rebranding-trust

How Poor Rebranding Impacts Customer/Brand Trust

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How Poor Rebranding Impacts Customer/Brand Trust

So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..

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Brands that Have Experienced Cancel Culture & How to Avoid Joining Them

When it comes to cancel culture, the court of public opinion still reigns supreme. With the rise of social media (and our increasing expectation for businesses to reflect the..

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3 Lessons Learned From Gymshark's Approach To Customer Data Privacy

If you're a fitness enthusiast, a Shopify merchant (or both!), then you've almost certainly heard the name Gymshark before. They're one of the most recognizable Shopify Plus..

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Shopify Plus Brands with Best-in-Class Privacy Experiences

Ready to level up your customer experience? Take a tip from top brands leading the field. Shopify Plus brands are known for their next-level customer experience – and as you can..

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5 Reasons Debut is the Best Free Shopify Theme

When you're just starting in the world of eCommerce, free Shopify themes hold a huge appeal. Functional, practical and easy on the eye, there's a wealth of free Shopify templates..

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The 5 most common mistakes that new Shopify store owners make

Brand new to the world of Shopify?  Avoid these super common pitfalls to get off to the very best start.

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Boost your brand reputation with these 5 tips

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin.  What steps are you taking to safeguard and boost your brand..

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Why you need permission to share your customers' content (UGC) for eCommerce

What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..

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The 10 best Shopify apps to increase customer trust and security

If you want to maximise ecommerce sales, it’s vital that your store is safe and trusted! Here’s our round-up of 10 apps that can help instantly...

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5 top Shopify Agencies in the UK & Ireland

We all want to work with the best Shopify Agencies – but how can you choose the right partner for your brand? Whether you’re building your very first store or looking to..

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7 unsubscribe best practices for email marketers

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