Best Consent Management Platforms

If you run a website, store, or marketing stack, consent management is a critical piece of software to comply with data privacy regulations. It handles consent banners, consent preferences, and proof of consent in a way your team can install and maintain without relying on expensive consultants or privacy experts.

👉 How much does consent management cost? Read our guide.

Editor's Note: The previous version of this guide recommended 11 platforms. Our latest update is based on hours of product research, with the list being trimmed down to 9 to reflect the current nature of consent management requirements. All features and pricing claims are accurate as of February 2026.  

What are Consent Management Platforms?

Consent management platforms (CMPs) are software applications that helps you obtain user consent, manage consent, and document user consent preferences for data processing under privacy laws. In plain terms, it controls cookie consent banners and other tracking technologies, then records what each person chose in a secure, centralized database.

The best CMPs don't stop at a banner. They manage the entire personal data lifecycle, covering cookie consent banners, tracking cookies, and other tracking technologies. Many tools add consent forms, policy generation, and Data Subject Access Requests (DSAR), depending on scope.
 
A good CMP also supports a preference center where people can update user preferences, change consent preferences, and withdraw consent. It should store consent decisions with time stamps so you can show proof during audits and meet regulatory compliance expectations.

CMPs securely track and store consent preferences, dictating which data is stored and shared as well as helping maximize opt-ins with a well-designed cookie banner. The best CMPs manage the entire personal data lifecycle — from the initial frontend consent notices all the way to data deletion requests. This lets you display compliance for data subject rights and access requests, giving regulators a clear audit trail on individual consent preferences.

👉 Interested in building a consent manager? Start for free (no credit card required)

Features of the Best Consent Management Platforms

A good consent management platform can:

• Perform pre-scheduled website scans to discover and categorize cookies.

• Display geo-specific consent notices and consent banners.

• Collect and store consent based on categories (e.g., strictly necessary, analytics, targeting, etc.)

• Maintain audit logs to record and track cookie banner settings and preferences modifications.

• Build dashboards for your executive team to monitor and track consent status.

• Display data with an accessible, easy-to-navigate user interface. 
  
  

Screenshot of Enzuzo's Consent Manager Interface

Ranking Consent Management Solutions

We scored each consent management platform on:

• Consent banner control and a working preference center.
• Automatic website scans and enforcement controls.
• Consent Mode readiness and Google tool fit.
• Consent logging, store consent behavior, and audit trails.
• API depth and integration options.
• Setup friction and onboarding quality.
• Pricing fit for traffic scale, plus plan transparency.

• Coverage for common data privacy regulations.

This approach keeps the focus on real-world consent management, not feature lists that look good in a demo.

The Top Consent Management Platforms

Here's a quick snapshot of our top recommendations:

The list below narrows down your options to nine different consent management platforms. Each has slightly different service offering and pricing options — we've included their best features, points to consider while you evaluate your options, pricing, and whether a free trial is included.

1. Enzuzo (Best All-Round Solution)

Enzuzo's global consent management solution is ideal for mid-market companies and scaling enterprises. It serves organizations that need a powerful, feature-rich platform without the high cost of legacy enterprise software. 

Enzuzo helps businesses follow major industry regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and Quebec Law 25. It also supports other compliance frameworks, such as Brazil’s General Data Protection Law (LGPD) and South Africa’s Protection of Personal Information Act (POPIA).

Most importantly, Enzuzo is a Google CMP-certified vendor in the Gold category, which assures clients that it keeps them compliant with Google's consent mode. 

Best For

• Mid-market teams and enterprise buyers who need a clear consent banner setup, a preference center, and proof of consent handling.
• E-commerce operators and agencies running multiple domains.
• Teams that care about measurement and want a clean Google Consent Mode story.

Enterprise Consent Management Features

Enzuzo's consent manager unlocks organizations to:

• Integrate cookie banners with your tag manager and content management system.

• Establish a historical consent database to showcase compliance to regulatory bodies and auditors.

• Exhibit geo-specific cookie consent banners.

• Perform comprehensive website scans to uncover existing cookies.

• Conduct tests on a staging site before pushing live.

• Store cookie banner consent across multiple domains.

• Build a consent program via its API
• Display advanced analytics, opt-in statistics, and more. 

• Customize consent banners to align seamlessly with the company brand and visual identity.

It also offers pre-built cookie banner templates while allowing a range of customization with CSS options. Companies can add their fonts, colors, messaging, logos, and more.

Analytics Capabilities

Enzuzo's analytics feature helps marketers and business owners with:

- Pageviews and Consent Behaviour Optimization:  Learn how users interact with your consent banner, track trends and opt-in rates, and make tweaks for higher consent rates. 

- Ironclad proof of compliance: The analytics tool goes beyond simple consent logs to demonstrate proof of compliance. The dashboard gives auditors an easy-to-digest summary of how the consent banner pops up in different jurisdictions and how users interact with it. 

- Debugging Tools: Setting up and configuring consent banners can be complicated. Google Tag Manager can serve up unexpected behavior, leading to incorrect configuration. What's more, consent banner requirements vary by country and state and businesses that operate in multiple markets would have to use a VPN to simulate international users. Enzuzo's analytics tool gives you granular insights into banner behavior, helping you identify and rectify problems early.

- Privacy-compliant analytics: The consent banner is shown to unique website visitors, which means marketers can use the metrics reliably for funnel metrics. This also provides a useful hedge to tools like GA4, which are always at the risk of being banned in the EU due to non-compliant practices. Enzuzo's analytics tools only use IP addresses and user agents to model visitors, so it is privacy compliant on all levels. 

Google-Certified Gold CMP Partner

Enzuzo is a premium Google CMP partner in the Gold category, highlighting its adherence to advanced consent management protocols, customer success, and number of integrations. What's more, Enzuzo is also compatible with Microsoft UET Consent Mode, helping you build a robust consent strategy across multiple platforms. 

👉 Here's how to comply with Google Consent Mode using Enzuzo

Ideal Partner for Agencies & Multiple Domains

Enzuzo is a scalable solution for complex websites that have thousands of pages and subdomains and companies that manage multiple domains under one brand. The agency plan offers unlimited traffic, a whitelabel solution, and all the features you would expect from advanced enterprise software.

Agencies looking to onboard multiple clients and manage them inside a single dashboard will find lots of value in Enzuzo, too.   

👉 Read Enzuzo's Case Study with Uroboro

User Experience

Enzuzo offers a swift setup and installation process, engineered for speed and simplicity. All standard compliance workflows and legal pages are embedded with just a few lines of Javascript. Built-in dashboards and DSAR status requests give you a 360 degree view of data compliance activities, including warnings and error reports.

Enzuzo's UX shines in many of its reviews:

Quick Setup and Implementation

Most teams want a fast path from “banner installed” to “tags behave correctly.” That’s why Enzuzo leans into no-code setup. Plan on a staged rollout: scan, configure categories, map geo rules, connect tag manager, then validate consent collection and consent logs. Many teams can finish this in just a few hours, depending on how messy the existing tag stack is.

👉 Start building a free consent manager (no credit card required)

Scalable Pricing

Enzuzo offers custom pricing plans for high-traffic sites, but unlike the enterprise giants, it doesn't hide behind a sales wall. You can start for free, and paid plans are significantly more affordable than the $50k+ contracts found elsewhere. Overall, the pricing is extremely competitive and scales very well regardless of website complexity.

Customer Support & Onboarding

This is a real differentiator when you’re dealing with deployment gaps. Enzuzo's world-class customer support is available across Pacific, Mountain, Central, and Eastern time zones. Enterprise plans include a Customer Success Manager and a dedicated Slack channel, with an SLA under 24 hours.

Lean and Agile Web Application

Apps shouldn't drag down website performance. If so, they hurt core web vitals and impact SEO rankings, conversion, and provide a frustrating user experience.

Enzuzo has worked 1-1 with multiple web design and SEO agencies to test its apps, strengthening its codebase to build a lightweight app that doesn't impact website load time.    

Why Enzuzo Wins

• Google CMP-certified vendor in the Gold category. That matters if your ad and analytics stack depends on Consent Mode workflows. Google requires advertisers in the EU and UK to use a Google-certified CMP in many publisher and advertising contexts to run personalized ads. Enzuzo is also compatible with Microsoft UET Consent Mode, helping you build a robust consent strategy across multiple platforms.
• Geofencing that’s easy to run. You can set region-based opt-in or opt-out behavior and keep it consistent as privacy laws change.
• Consent management API. Useful if you need deeper integration, custom consent notifications, or a consent flow that ties into internal systems.
• Friendly UX that doesn’t punish you for being busy. The setup is built for teams that don’t want a week-long tag debugging spiral. Plus, built-in dashboards and DSAR status requests give you a 360 degree view of data compliance activities, including warnings and error reports.
• Analytics that drive optimization and proof. Compliance is about blocking scripts and understanding user behavior. Enzuzo provides granular insights into how visitors interact with your banner across different regions. This lets you to tweak messaging for higher opt-in rates and gives you visual, accessible proof of compliance for auditors, going far beyond raw server logs. It also includes built-in debugging tools, so you can verify that the right banner loads in the right country without needing a VPN.
  
  

If you're looking for the trifecta of robust features, competitive pricing, and seamless onboarding and integration, we recommend Enzuzo as your top choice.

Learn how Enzuzo can meet your consent management needs. Book a no-obligation, 1-1 strategy call with a product expert👇

2. OneTrust (Best for a Full GRC Suite)

OneTrust is for large organizations that want one of the most feature-rich consent management software platforms on the market, with support for websites, mobile apps, connected TV, and OTT environments, and the internal resources to run a premium, high-scope platform.

It wins on breadth. If you need consent management across multiple digital properties and want one system that can sit at the center of a wider privacy program, OneTrust is built for that. It can make sense when privacy work touches many teams and you need governance, reporting, and controls that scale across regions and business units.

That said, setup is a real project. Plan for stakeholder alignment, configuration, and ongoing administration. Support tends to be structured and contract-based.

However, this comes at a cost. OneTrust is by far the most expensive solution on this list — pricing isn't even disclosed on the website with each package tailormade for individual requirements. Reports suggest annual contract sizes can start at north of $50,000, renewed yearly. These include consent management features as well as other data privacy must-haves such as data governance, data mapping, and privacy impact assessments.

OneTrust is a complex software application — this has its sets of drawbacks, too. It's hard to integrate with in-house systems and there are no native applications for Shopify, Wordpress, or Webflow. What's more, customer support can be evasive and hard to get a hold of.

Verdict

Pick OneTrust if you need enterprise-grade coverage across channels and you’re ready to invest in a full implementation and long-term ownership.

3. Usercentrics

Usercentrics is a scanning-led consent management platform that’s built for fast setup, clear cookie categorization, and clean consent collection across websites. It’s a common pick when you want cookie consent banners and a preference center without a long implementation cycle.

It wins on speed and clarity. Automatic website scans help you find tracking cookies and other tracking technologies quickly, then categorize cookies into groups you can control through the banner.

Setup stays manageable when your tag manager is tidy. The work is validation: confirm non-essential scripts stay blocked until consent exists, and confirm consent signals reach the rest of your stack, especially if you use Google Tag Manager and Google Consent Mode.

Pricing is published for many plans, typically starting around €12/month per domain, but session or domain limits can start to matter once traffic scales.

Verdict

Pick Usercentrics if you want quick scanning, a clean setup path, and published plan tiers that match your traffic and domain footprint. 

4. Ketch

Ketch is an API-forward consent management platform built for teams that need consent signals to flow across multiple systems, not just a cookie banner on one site.

It wins when your consent layer has to reach downstream tools reliably. If you run complex data collection paths, care about data mapping, or need consent choices to control what happens in other systems, a consent management API and integration tooling matter.

Setup takes more engineering time than a lightweight consent manager. You’ll spend time wiring integrations, testing consent state changes, and confirming non-essential processing stays blocked until consent exists.

Support commonly comes with guided onboarding, and many teams work with a Customer Success Manager model. Pricing is usually quote-based and tied to scope, though paid plans are known to start at $350/month.

Verdict

Pick Ketch if you need consent orchestration across your stack and you can support a more technical implementation.

5. Osano

Osano pairs consent management with broader privacy workflows, often used by teams that want one place for consent and program-level operations.

It wins when you want consent management solutions tied to wider privacy work, not just a banner. If you’re trying to reduce back-and-forth between marketing, web, and privacy stakeholders, this positioning can be a good match.

Setup usually looks like a structured rollout rather than a quick snippet, with time spent mapping consent requirements and testing enforcement so data processing does not start before valid consent. 

Pricing is typically quote-based for enterprise, but they offer a 'Plus' plan at $199/month. However, note that this plan is capped at 30,000 monthly visitors, which may be too low for growing brands.

Osano does not offer customized legal policies in addition to the consent management product. Instead, it includes templatized agreements that companies can modify to their requirements. The absence of things like a privacy policy generator is irksome, when you're spending hundreds of dollars a month. 

Overall, Osano's feature set is robust and competitive, but it comes with high costs and certain service limitations that may cause prospective buyers to think twice. 

Verdict

Overall, Osano's feature set is robust and competitive, but it comes with high costs and certain service limitations that may cause prospective buyers to think twice. Pick Osano if you want consent management as part of a broader privacy program and you’re fine buying through a sales process. 

6.  Didomi

Didomi is an enterprise consent and preference management platform that leans into granular controls, multi-language experiences, and region-specific consent behavior.

It wins for teams that care about the preference center experience and need consent preferences to stay consistent across regions and languages. If you need geo-specific consent notices, strong customization to match brand identity, and fine-grained category control, it often sits on the shortlist. 

Setup involves more configuration than SMB tools, and you’ll want to test how user consent choices affect tag behavior, especially for analytics and targeted advertising. Support is contract-driven. Pricing usually requires a sales conversation.

Verdict

Pick Didomi if you need enterprise-grade preference management across markets and you’re ready for a more involved setup.

7. Termly

Termly is a lightweight consent management tool that bundles cookie consent banners with policy generation, built for small teams that want a low-commitment start.

It wins on simplicity. If you need a consent banner, basic script blocking by category, and policy tools in one place, it’s a practical option for smaller footprints. Setup is usually quick, but you still need to test whether scripts stay blocked until consent is captured and whether your consent banner logic matches your region rules. 

Support varies by plan tier. Pricing is often published, and Termly highlights a free plan alongside starter tiers that begin at $10/month. Plan limits and caps can change, so confirm current details right before you publish.

Verdict

Pick Termly if you want a straightforward CMP setup with policy tooling and you’re operating on a smaller site footprint.

8. Cookiebot

Cookiebot is a cookie-focused consent management platform built around ongoing scanning, cookie categorization, and script control, with an emphasis on keeping your consent layer up to date as tags change.

It wins when you want the operational loop to stay simple: scan, categorize cookies, publish banners, then monitor changes over time. Automatic website scans help you keep tracking cookies and other tracking technologies under control as your site evolves. 

Setup is usually manageable for web teams, but testing matters. Confirm non-essential scripts do not run before consent, and confirm settings work cleanly with your tag manager setup and Google Consent Mode if you use it. 

Support varies by plan. Pricing is package-based: plans start at $10/month (Basic), rising to $20/month (Pro) and $40/month (Ultimate) depending on your pageview needs. 

Verdict

Pick Cookiebot if your main need is cookie consent control with ongoing scans and category management, and you want a practical operating rhythm. 

9. Iubenda

Iubenda is a consent and policy platform that combines cookie consent banners with legal policy generation, usually sold through published tiers and traffic-based limits.

It wins for teams that want consent management and policy tools in one place without stitching together separate vendors. It can fit small to mid-size sites that want a consent banner, consent logs, and policy generation with a predictable plan structure. 

Setup is usually quick, but you still need to validate enforcement, tag behavior, and the preference center flow. Support varies by plan tier. Iubenda is one of the most affordable options for basic compliance. Plans start at $5.99/month for the Essentials tier, with more advanced features available in the $24.99/month Advanced tier.
 

Verdict

Pick iubenda if you want consent banners plus policy tooling with clear tiers and you’re comfortable working within traffic limits.

That’s the workflow. Scan, show the right banner, block what should be blocked, push consent signals through your stack, and log everything. If any one of those steps fails, you end up with the same problem you started with.  That’s why it’s important to understand what separates a good consent management platform from a consent banner that only looks like it works.

What Makes A Good Consent Management Platform

A good consent management platform does more than show a banner. It enforces consent before data collection starts, keeps records you can trust, and stays usable for both your team and your visitors as privacy rules change. Use this checklist to choose the right consent management platform for your business.

Regulation Coverage That Matches Your Footprint

You’ll see tools claim coverage for the General Data Protection Regulation and the California Consumer Privacy Act. Many add LGPD, VCDPA, and other regulations. You still need to map that claim to your real footprint and your personal information protection law obligations.

Deep Enforcement, Not Just Pretty Banners

Look for script control tied to consent. A CMP should block non-essential tracking until you capture explicit consent in opt-in regions, then maintain that state across your site. This matters for data processing and targeted advertising workflows.

Preference Center And User Controls

A preference center should make it easy to modify or revoke choices. Your users shouldn’t need to hunt for a hidden footer link to manage consent notifications or user preferences.

Auditability And Security

You want time-stamped consent records tied to policy versions, plus encryption and access controls. Your consent logs form part of the entire personal data lifecycle story, from collection to storage to deletion requests.

Integration Fit

A CMP should connect cleanly to your content management system, tag manager, and marketing tools. Google Tag Manager and Google Consent Mode show up in real deployments constantly. If your stack needs deeper wiring, a consent management API matters.

Support You Can Use

Most banner issues come from deployment gaps, not intent. Look for a support model that can help you debug tag firing, consent states, and region rules during the implementation process.

How Consent Management Platforms Work

If you’ve seen a banner “work” while tags still fire, you already know the gap. Consent management only works when the CMP controls the full flow from user choice to tag behavior.

Step 1: Automatic website scans find what’s running

The CMP runs automatic website scans to detect tracking cookies and scripts, then categorize cookies into groups (analytics, targeting, functional, strictly necessary). This shows what data collected through your site looks like today.

Step 2: Geofencing applies opt-in and opt-out rules

The platform uses geofencing to show the right consent banner pops to website visitors based on location. That’s how you manage opt in consent in one region and opt-out behavior in another without maintaining separate installs.

Step 3: Users choose, and the CMP records it

Users interact with the consent banner, set user consent choices, and the platform records consent collection tied to user consent preferences.

Step 4: Scripts stay blocked until consent is valid

A serious consent management platform blocks non-essential scripts until valid consumer consent exists. That’s what keeps data processing and data transfer from starting before permission.

Step 5: Consent signals reach the rest of your stack

Modern CMPs need to propagate consent signals to all tech stack components in real time. That often runs through a tag manager setup, Google Tag Manager, and Google Consent Mode, plus a consent management API for custom workflows.

Step 6: A preference center handles changes later

A preference center lets people update consent preferences and withdraw consent after the first visit. That’s preference management that actually holds up under scrutiny.

Step 7: The CMP stores proof in audit logs

The CMP should store consent in audit-ready consent logs that log and timestamp each consent decision. Immutable audit logs and audit trails give you defensible proof for audits and regulatory reviews.

That’s a Wrap

If consent management keeps turning into a recurring fire drill, the fix is not a prettier consent banner. It’s a consent management platform that can scan your site, enforce user consent choices before data collection starts, push consentsignals through your stack, and store proof you can trust.

Use the checklist above to narrow your options, then pick based on how much implementation support you need, how complex your tag setup is, and how much you rely on Google Consent Mode for ads and measurement.

For most mid-market teams and scaling sites, Enzuzo is the strongest all-round fit. If you run a massive, multi-channel program, OneTrust can make sense, but you’ll pay for scope and you’ll feel it in setup.

Consent Management FAQs

What is a consent management platform?

A consent management platform (CMP) is consent management software that helps you obtain user consent, manage consent preferences, and document user consent choices for data processing under privacy laws. In practice, it runs cookie consent banners, controls tracking cookies and other tracking technologies, and records what each website visitor chose in a secure, centralized database.

Which is the best consent management platform?

In this comparison, Enzuzo is the best consent management platform for mid-market teams and scaling enterprises. It keeps scope tight around the workflows teams get stuck on most often: cookie consent, DSAR handling, and legal policy generation, with a no-code setup path and a strong Google Consent Mode fit. If you need a premium, high-scope platform across websites, mobile apps, connected TV, and OTT, OneTrust can be the better fit, but it usually comes with higher costs and a heavier implementation.

Do I need a consent management platform?

You likely do if you collect personal data through tracking cookies or other tracking technologies, run targeted advertising, or use analytics and tag tools that depend on consent signals. A CMP helps you collect and store valid user consent, enforce consent requirements before scripts run, and maintain compliance records that support regulatory compliance. If your current setup relies on a basic banner with no enforcement, no preference center, or weak consent logging, you’re taking on unnecessary operational risk and creating more work for your team.

What is the GDPR consent manager?

A “GDPR consent manager” is simply a CMP configured to meet General Data Protection Regulation consent requirements. That usually means using an opt-in consent model for non-essential cookies, giving granular user consent choices, blocking non-essential scripts until explicit consent is captured, and storing proof of consent with time stamps in audit logs. In other words, it is not a separate category of tool. It’s how you implement GDPR-aligned consent management using your chosen CMP.

How do I implement a consent manager?

Most modern CMPs work via a Javascript snippet. You copy the code from your CMP dashboard and paste it into your website’s header or use a Google Tag Manager template. Once active, the CMP scans your site to categorize cookies and block scripts until consent is granted.

What are the major consent management laws?

The earliest and most significant consent management legislation was the EU’s General Data Protection Regulation (GDPR). 

Under the GDPR is the ePrivacy Directive, also an EU standard. This directive lays down the law for businesses by giving them an exact framework of what they can and cannot do. For example:

In Article 12 of the GDPR, Businesses must clearly define what data is being collected, why it’s being collected, and how consumers can contact your business to access, amend, or request that you delete it. 

And Article 18 of the GDPR states that consumers have the right to refuse to allow cookies that would track them or to restrict a data transfer to third parties for further processing. This explicitly allows them to “opt out” if they wish. Moreover, businesses cannot restrict website access just because a user opts out of the tracking request.

Next, the California Consumer Privacy Act (CCPA) covers the use of PII extensively except financial and healthcare sectors with their own legislation. 

Under the CCPA, websites must inform visitors what data will be collected by its cookies and trackers and how that information will be used. The act also includes frameworks for managing the storage and use of PII records. 

Virginia’s Consumer Data Protection Act (VCDPA), has the same consent requirements as the CCPA. 

The local data privacy law in Brazil is known as the Lei Geral de Proteção de Dados (LGPD). While it doesn’t specifically discuss cookies, the LGPD does similarly treat PII as CCPA.

In Canada, the new Quebec Law 25 has imposed similar stringent consent management requirements. This makes it mandatory for businesses to explicitly collect and store user consent, or risk heavy fines if not compliant. 

What does CMP cover?

Consent management platforms cover user consent and privacy legislation. They categorize cookies in relevant groups and sub categories.

Once all cookies are categorized, the CMP should create an appropriate consent popup notification allowing users to accept or deny cookies. 

All responses must be stored and kept in valid log files for audit purposes. Advanced CMPs can also store consent across several websites all owned by the same entity. 

Cookie consent systems must also block trackers if visitors do not give consent. 

Looking to onboard a CMP? Book a complimentary 1-1 strategy call with a product expert👇