With privacy regulations like GDPR, CCPA, LGPD, and Google Consent Mode shaping the way companies handle user data, Consent Management Platforms (CMPs) have become essential. However, pricing models in this space are far from straightforward — costs vary depending on traffic, features, regions, and integrations.

This guide dives deep into how CMP pricing works, what drives costs, and how to choose the right platform for your budget.

What Is a Consent Management Platform?

A consent management platform is a solution that helps businesses collect, store, and manage user consent in compliance with global privacy regulations. It automates many aspects of compliance, ensuring that users have control over their data preferences.

Key Functions of a CMP

• Consent Collection: Displaying banners, modals, and pop-ups to obtain explicit permissions.

• Preference Management: Allowing users to customize tracking and data-sharing preferences.

• Audit Trails & Logging: Storing consent records for legal and compliance purposes.

• Integration with Marketing Stacks: Syncing consent states across analytics, CRM, CDPs, and advertising platforms.

• Dynamic Geo-Compliance: Adjusting notices based on regional laws.

Without a CMP, businesses risk hefty fines and erosion of consumer trust.

Consent Management Pricing Models Explained

CMP pricing is typically based on a combination of subscription tiers and usage metrics. Here’s an in-depth look at common pricing structures:

Flat-Rate Subscription

• Fixed monthly or annual fee.

• Best for small businesses or companies with predictable traffic.

Typical Costs:

• Basic Plans → $20–$100/month

• Mid-Tier Plans → $150–$500/month

• Enterprise → Custom pricing (starting ~$1,000/month+)

Usage-Based Pricing

Costs scale based on traffic volume or tracked users.

• Metrics used:

  • Monthly Tracked Users (MTUs)

  • Pageviews or sessions

  • Number of consent records stored

  • API calls for consent validation

Example Pricing Tiers:

• $25/month → up to 50K pageviews

• $99/month → up to 250K pageviews

• Enterprise rates for 5M+ users

⚠️ Watch out for overage charges. Many CMPs bill automatically when traffic exceeds thresholds.

Per-Domain or Property-Based Pricing

CMPs often charge per website, app, or brand property.

• Ideal for companies running multiple sites.

• Pricing usually drops as the number of properties increases.

Example:

• $50/month per domain for small plans.

• Enterprise: $500+/month for unlimited domains.

Custom Enterprise Agreements

For large organizations with strict compliance needs, CMP vendors tailor pricing based on:

• Number of domains, apps, and user bases.

• Regional compliance scope (GDPR, CCPA, LGPD, POPIA, etc.).

• Integration complexity (e.g., Adobe Experience Cloud, Salesforce, Segment).

• SLAs, security requirements, and white-labeling.

Enterprise contracts often start at $2,500+/month but can reach $100K+ annually for large publishers or global brands.

Key Factors That Influence Cookie Consent Pricing

Several variables affect CMP pricing beyond just traffic volume:

Comparing Free vs. Paid CMP Solutions

Example Free CMPs:

• CookieYes Free Plan

• Osano Free Tier

Example Paid CMPs:

• OneTrust

• Enzuzo

• TrustArc

• Cookiebot

Vendor Pricing Benchmarks (2025 Snapshot)

Here’s an estimated range based on current market data:

Tip: Always request a detailed quote — many CMP vendors customize pricing behind the scenes.

How to Choose the Right CMP for Your Budget

Step 1 — Estimate Your Traffic & MTUs

Start by calculating your average monthly pageviews and expected growth.

Step 2 — Map Your Compliance Needs

• Only GDPR?

• GDPR + CCPA?

• Full global coverage?

The broader the scope, the higher the costs.

Step 3 — Compare Vendor Pricing Transparently

Avoid CMPs that hide pricing behind demo calls unless you’re enterprise-scale.

Step 4 — Watch Out for Overage Fees

• Check what happens if you exceed pageview limits.

• Negotiate predictable pricing if your traffic fluctuates.

Step 5 — Prioritize Integrations & Future Scalability

If you’re running a marketing or analytics-heavy stack, ensure your CMP integrates seamlessly.

Final Thoughts

Consent management pricing isn’t one-size-fits-all. Your costs will depend on:

• Traffic volume

• Geographic compliance coverage

• Integrations

• Audit and storage requirements

• Support levels

For small businesses, starting at $20–$50/month is realistic, while mid-size companies should budget $100–$500/month. Enterprises, especially those operating across multiple regions, should expect to pay $2,000+/month for comprehensive coverage.

Looking to dive deeper into how much consent management may cost your business? Book a complimentary strategy call to get a custom quote👇