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How to Choose a Google-Certified CMP [Free & Paid]

Osman Husain 2/20/24 1:51 PM
how to choose a certified Google CMP partner

Table of Contents

How to Find a Google Certified CMP (Consent Management Platform)


Consent management is an essential aspect of data privacy compliance, ensuring that businesses respect the rights and preferences of their users when it comes to handling their information. 

A Consent Management Platform (CMP) is a software solution designed to facilitate the implementation and management of consent mechanisms on websites and apps. Implementing a CMP is essential for businesses that want to stay compliant with data privacy laws, while respecting user preferences around capturing and processing data.  


New CMP Requirements for Serving Ads in the EEA and UK

Google is implementing a new requirement for businesses collaborating with its publisher and developer partners, specifically those serving ads in the EEA and the UK.

Starting January 2024, Google declared that all partners utilizing its publisher products—Google AdSense, Ad Manager, or AdMob—must employ a Google-certified CMP integrated with the Transparency and Consent Framework (TCF) when delivering ads to users in the European Economic Area or the UK.

This mandate stems from IAB Europe's recent announcement finalizing TCF V2.2, reinforcing uniformity in the online advertising consent process. Google's decision aligns with its commitment to backing industry endeavors focused on managing user transparency and consent through a standardized framework.

In response to this requirement, Google has initiated the certification process for CMPs collaborating with its publishing partners for TCF compliance. The objective, as outlined by Google, is to ensure that each CMP aligns with user expectations when used with their technology. CMPs meeting TCF criteria will be included in Google's list of certified CMPs for Ad Manager, AdMob, and AdSense.


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Choosing the Right Google-Certified CMP Partner for Your Business

Google-certified CMPs are rigorously tested and approved by Google for data handling, consent management, and privacy compliance. Selecting the ideal Google-certified CMP partner for your business involves careful consideration of several key factors. Here's a step-by-step process to help you choose the right Google-certified CMP:


1. Research Google's Certified CMP List

The first step in selecting a Google-certified CMP partner is to research Google's official list of certified CMPs. This comprehensive list is regularly updated and provides businesses with a curated selection of CMPs that have undergone rigorous testing and approval by Google. By choosing a CMP from this list, businesses can be confident in their partner's ability to handle data responsibly, manage consent effectively, and comply with privacy regulations.


2. Evaluate Your Business Needs

Understanding your business's advertising needs is crucial for selecting a CMP that aligns with your specific requirements. Consider factors such as the volume and types of data you collect, your target audience demographics, and the advertising channels you utilize. By evaluating your business needs, you can narrow down your options and choose a CMP that best suits your objectives.


3. Ensure Compliance with TCF and Data Privacy Laws

Compliance with the latest version of the IAB Transparency and Consent Framework (TCF) is paramount for regulatory adherence, particularly in regions like the EU, EEA, and the UK. Therefore, it's essential to ensure that the chosen CMP complies with TCF standards and enables collecting consent compliant with other relevant privacy laws, such as GDPR and CCPA.


4. Verify that the CMP Has Robust Data Handling Capabilities

Your CMP should include granular consent management, secure consent storage, data encryption, and data retention policies, to ensure that user data is managed responsibly and in accordance with regulatory requirements.


5. Assess Integration Capabilities

Seamless integration with your existing tools and platforms is essential for streamlining data collection and consent management processes. Choose a CMP that offers robust integration capabilities with tools such as Google AdSense, Ad Manager, or AdMob, as well as content management systems, e-commerce platforms, and analytics tools. This ensures compatibility and efficiency in data management, enabling you to maximize the value of your CMP investment.


6. Local Storage and Session Storage Scanning and Blocking

Local storage and session storage scanning and blocking are critical components of a CMP to ensure compliance with data privacy regulations. Local storage and session storage are client-side data storage options used by websites to store data locally on a user's browser.

A CMP that can scan and block local storage and session storage helps businesses ensure that user data stored in these mediums is handled responsibly and transparently. By implementing scanning and blocking mechanisms, the CMP can detect and prevent unauthorized data collection and tracking, enhancing user privacy and trust. Blocking local storage and session storage can help businesses avoid potential penalties for non-compliance with data privacy regulations.


7. Consider Customization and Flexibility

A CMP that offers high levels of customization and flexibility allows you to tailor consent banners, user interfaces, and consent preferences to align with your brand identity and user experience goals. Moreover, flexibility to adapt to future changes in privacy laws and advertising technologies ensures long-term compliance and operational resilience, reducing the risk of costly updates and migrations.


8. Prioritize Transparency and User Control

Transparency and user control are fundamental principles of privacy compliance. Choose a CMP that provides clear and accessible information to users about data collection, processing, and sharing practices. Additionally, prioritize CMPs that offer easy-to-use opt-in and opt-out options, empowering users to make informed decisions about their data and privacy preferences.


9. Evaluate Support and Maintenance

Reliable customer support, regular updates, and comprehensive documentation are essential for ensuring smooth CMP implementation and ongoing compliance. Consider the level of support and maintenance provided by the CMP vendor, including availability, responsiveness, and expertise in addressing technical issues and regulatory requirements.


10. Check Language and Jurisdiction Support

Suppose your business operates globally or targets users from diverse regions. In that case, it is wise to choose a CMP that supports EEA and multiple regions and languages and provides jurisdiction-specific consent management options. This is crucial for maintaining compliance across different legal frameworks and cultural contexts.


11. Review Testimonials and Case Studies

Reading testimonials and case studies from other businesses that have used the CMP provides valuable insights into its performance, reliability, and overall user satisfaction. These testimonials provide firsthand accounts of real-world experiences, shedding light on how the CMP performs in various scenarios and contexts. 

Choosing a Google-certified CMP partner is a critical decision for businesses targeting users in the EU, EEA, and the UK. By following these key considerations, you can ensure that your CMP aligns with Google's requirements and helps you maintain compliance with privacy regulations while providing a seamless user experience.


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Enzuzo is Your Ideal Google-Certified CMP Partner

Enzuzo, a leading Consent Management Platform, stands out as the ideal Google-certified CMP partner for businesses seeking to navigate the complexities of data privacy regulations effectively. Enzuzo is proudly on Google's list of certified CMPs for Ad Manager, AdMob, and AdSense 

With a robust set of features and a commitment to compliance, Enzuzo meets and exceeds the requirements for selecting a Google-certified CMP partner. As a Google-certified CMP, businesses can be confident in Enzuzo’s ability to handle data responsibly, align with user expectations, manage consent effectively, and comply with privacy regulations. 

Enzuzo works with most website builders, and it's ideal for enterprises, agencies, e-commerce platforms, and web and mobile apps. It has an app built exclusively for Shopify stores. Enzuzo also has a platform that works with Squarespace, Wix, WordPress, Webflow, GoHighLevel, and more. In just minutes, you can sign up, create and publish your consent manager effortlessly. 


Why Choose Enzuzo as Your Google-Certified CMP Partner

First and foremost, Enzuzo ensures compliance with the latest version of the IAB TCF, alongside other relevant data privacy laws such as GDPR and CCPA. By integrating seamlessly with Google's advertising products and providing comprehensive consent management capabilities, Enzuzo enables businesses to collect, store, and manage user consent in a transparent and user-friendly manner.


Advanced Consent Management Features

Enzuzo's advanced website scanning and cookie categorization features further enhance its compliance capabilities. By performing comprehensive website scans to uncover trackers, privacy policies, and cookie notices, Enzuzo helps businesses identify and address potential compliance issues proactively. Additionally, Enzuzo's ability to schedule regular scans for ongoing monitoring and compliance ensures that businesses remain vigilant in maintaining compliance with evolving regulatory requirements.

Enzuzo also provides geo-specific cookie consent capabilities, allowing businesses to customize consent banners based on users' regions and IP addresses. This feature ensures that businesses can tailor their consent management practices to comply with jurisdiction-specific regulations, providing users with a personalized and compliant consent experience.


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Friendly UX and User Transparency

Enzuzo's commitment to transparency and user control is evident in its consent logs and preference center features. By establishing a historical consent database and maintaining audit logs of cookie banner settings and preferences, Enzuzo helps businesses demonstrate compliance with regulatory bodies and auditors. Additionally, Enzuzo's preference center allows users to customize their consent preferences based on categories such as strictly necessary, analytics, and targeting, empowering users to make informed decisions about their data.

Furthermore, Enzuzo offers cross-domain and multi-domain consent grouping capabilities, enabling businesses to record and store consent preferences across multiple sites and subdomains. This feature not only streamlines consent management processes but also provides businesses with visibility into opt-in rates and preferences across their entire digital portfolio.

In addition to its robust compliance capabilities, Enzuzo prioritizes customization, flexibility, and user experience. With a customizable cookie banner that aligns seamlessly with a business's brand and visual identity, Enzuzo ensures a consistent and cohesive user experience across digital touchpoints. 




Free Plans and Robust Customer Support

Enzuzo offers a free plan with essential features, including multilingual support, compliance health score, unlimited page views and scans, and basic consent logs. This ensures that businesses are well-equipped for regulatory compliance without incurring additional costs. Moreover, Enzuzo's lightweight and agile application minimizes impact on core web vitals and SEO scores, ensuring optimal performance and user satisfaction.

Enzuzo's integration with Google Consent Mode further cements its position as the ideal CMP partner. By enabling businesses to track consent preferences across multiple websites and subdomains, Enzuzo facilitates comprehensive consent management. Its enterprise plan, offering unlimited domains at an affordable cost, makes it particularly appealing for agencies managing consent requirements across their client portfolio.


Learn How Enzuzo Keeps You Compliant With Google Consent Mode V2.0 Book a No-Obligation 1-1 Call to Understand Your Options 👇



Consent Management Platforms (CMPs) and Google

Google's involvement in the development of industry standards and best practices for consent management contributes to shaping the landscape of data privacy compliance. In the year 2020, Google unified its advertising systems with the Transparency and Consent Framework (TCF) established by IAB Europe. Presently, this framework enjoys widespread adoption within Google's advertising network, being upheld by numerous CMPs that serve a multitude of Google's publisher partners.


Implications for Advertisers in the EEA and the UK

Google's updated criteria for employing a certified CMP pose significant implications for advertisers, publishers, and developers operating within the EEA and the UK. Henceforth, businesses must utilize a Google-certified CMP to continue ad serving in these regions. 

Those already employing a CMP must ensure their current provider holds Google certification to avoid disruptions. Google has provided a list of certified CMPs to aid publishers and developers in this transition. For publishers yet to select a CMP, opting for one from this list is advised. This compilation serves as a vital resource and a starting point  for those striving to adhere to Google's new regulations and uphold eligibility for ad serving in the EEA or UK. 

However, merely being listed isn't sufficient. It's essential to ensure that your selected Google-certified CMP partner aligns perfectly with your advertising and data privacy needs and requirements as well.



In conclusion, selecting the right Google-certified CMP partner is a crucial decision for businesses looking to navigate the complexities of data privacy regulations effectively. By following the comprehensive guide outlined in this article, businesses can make informed choices and identify a CMP partner that aligns with their specific needs, objectives, and compliance requirements.

From researching Google-certified CMP lists to evaluating advertising needs, ensuring compliance with relevant regulations, and assessing customization, flexibility, and support options, businesses have a range of factors to consider when selecting a CMP partner. Additionally, reviewing testimonials, case studies, and user feedback provides valuable insights into a CMP's performance, reliability, and user satisfaction, helping businesses make informed decisions.

Ultimately, choosing the right Google-certified CMP partner empowers businesses to enhance user trust, maintain compliance with data privacy regulations, and drive sustainable growth in the digital landscape. By prioritizing transparency, user control, and compliance, businesses can establish strong foundations for their data privacy practices and build lasting relationships with their audiences.


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Osman Husain

Osman is the content lead at Enzuzo. He has a background in data privacy management via a two-year role at ExpressVPN and extensive freelance work with cybersecurity and blockchain companies. Osman also holds an MBA from the Toronto Metropolitan University.