The Encognito Blog
Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences.

Lessons from Minted’s 5 Million User Data Breach
Learn from Minted's Data Mistakes A data breach is every business owner's nightmare. Failing to protect your customers’ data is a massive violation of trust for both owners and..

Enzuzo 2.0! Our New Privacy Experience & Brand Identity
Enzuzo 2.0 is here! If you haven't already noticed, we have a new look and feel! Not only have we refreshed our brand identity, including our logo, color palette and style, but..

The 11 Best (New) Shopify Apps You Need to Try in 2022
Shopify is a top eCommerce platform for a reason. With excellent features, design, and accessibility, it’s one of our top recommended platforms for small businesses. One of the..

How to Choose the Best eCommerce Platform for Your Small Business
Whether you’ve got a great new startup idea or are looking to take your business online, everyone looking to venture into the eCommerce world needs a reliable eCommerce platform...

Learn From the Best Privacy Policy Examples of 2021
Having a privacy policy might be an essential part of running your online business, but they’re not always given the care and attention they deserve. It’s time to change that..

What is Zero-Party Data and How Your eCommerce Brand Can Benefit
It’s 2021 and nearly every CEO says their business is “data driven.” What that really means depends on the company, of course. Regardless, everyone agrees that data is one of the..

How to Boost Trust on Your Product Pages for More Sales
Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..

How Poor Rebranding Impacts Customer Trust
So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..

Brands that Have Experienced Cancel Culture & How to Avoid Joining Them
When it comes to cancel culture, the court of public opinion still reigns supreme. With the rise of social media (and our increasing expectation for businesses and service..