Usercentrics vs OneTrust: Which One Should You Choose?

The most obvious difference between Usercentrics and OneTrust comes down to the scale and scope of each platform. 

Usercentrics is focused on consent and cookie compliance. OneTrust offers a more comprehensive suite for privacy, governance, and security.

Let’s look at both tools and discuss the pros and cons.

What are Usercentrics and OneTrust? 

Usercentrics and OneTrust are both software tools that help companies stay compliant with privacy regulations, including those commonly used in Europe and the United States: GDPR and CCPA.

Usercentrics is known for its well-designed cookie banners that help manage user consent without a lot of technical know-how. Usercentrics offers a clean interface and allows you to customize consent banners to match your brand. The templates will help you remain compliant without needing an in-house legal team. 

OneTrust is based in the U.S. and pitches itself as the “trust intelligence” platform. It does include privacy consent tools, but it also helps manage your vendor risk, ESG initiatives, security posture, and a dozen other things you might not even need—yet.

Usercentrics Pros and Cons

Usercentrics wins points for being easy to get started with. No long onboarding. No multi-hour calls. You add a script to your site, make a few decisions, and your user consents are ready to go. Some stand-out features include: 

Modern design

The cookie banner layout template feels modern and streamlined—it doesn’t feel like a clunky pop-up from 2007. This ensures your user experience can remain on brand as you meet user consent needs. 

Multilingual support

For companies that operate in multiple markets, including foreign language versions of consent banners is important. Usercentrics offers multilingual support, which is especially helpful if your site has visitors from various European countries.

Reasonable learning curve

No one on your team needs to become a privacy expert. The software setup flow feels logical, and the interface is simple to use. 

Pros of Usercentrics:

• Strong consent and cookie management features
• Easy to implement and scale
• Trusted heavily in Europe, particularly for GDPR
• Offers consent analytics and banner optimization tools

Cons of Usercentrics:

• Limited functionality beyond consent and cookie management
• Less suited for companies needing holistic GRC or ESG tools
• Pricing can escalate quickly for larger websites
• Support can be inconsistent for customers outside of Europe

Overall Thoughts on Usercentrics

Usercentrics is a strong solution if your primary need is cookie compliance, granular consent workflows, and user preference management. If your main concern is to obtain and manage user consents, it performs the job well. 

For those that have more complex compliance needs, Usercentrics might fall short. For example, its software can't manage ESG reporting of security governance. 

Verdict: Good choice for fast GDPR and CCPA consent compliance with an easy-to-navigate user interface.

OneTrust Pros and Cons

From privacy to security, ESG to ethics, OneTrust has evolved into a sprawling platform that aims to cover the entire risk and compliance lifecycle, and that comes with pros and a few predictable cons.

Feature depth

OneTrust is feature-packed with full compliance, risk assessments, control frameworks, audit trails, and vulnerability scanning. Its features and add-ons quickly add up to a high cost, so it’s important to consider how many you actually need or will use. 

Built for enterprise scale

With OneTrust, everything is auditable, reportable, and secure. Sustainability tracking and whistleblower management are built directly into the suite.

Global-ready

Covers more privacy laws than most platforms you’ll look at, including some niche ones outside Europe and the U.S.

Pros of OneTrust:

• Full-spectrum compliance and risk platform
• Deep feature set, including DSAR automation and ESG reporting
• Designed for multinational, heavily regulated enterprises
• Frequent updates and acquisitions to expand capabilities

Cons of OneTrust:

• Steep pricing and long-term contracts
• Requires internal resources or onboarding specialists to implement
• Platform complexity creates friction during adoption
• Customer support rated poorly in many user reviews

Overall Thoughts on OneTrust

There’s no doubt that OneTrust has lots of strengths. It’s built for companies with compliance teams, legal departments, and substantial budgets. If you’re running privacy across a global business and need audit trails, vendor risk monitoring, and regulatory dashboards, OneTrust delivers.

For smaller companies, there are less complicated and more cost-effective tools available. 

Verdict: OneTrust works well for large enterprises managing global compliance needs, particularly if they have in-house legal and IT teams to support deployment.

Usercentrics vs OneTrust: Which Wins in 2025?

Let’s break it down by what actually matters to most—features, usability, support, and cost.

Ease of Use

Usercentrics is built for fast setup. No calls, no waiting, just a code snippet and you’re up and running. OneTrust, by contrast, often needs weeks of configuration and training.

Winner: Usercentrics

Feature Breadth

This one’s not close. OneTrust has an entire ecosystem—data mapping, assessments, ESG, GRC, the works. Usercentrics doesn’t operate in quite the same space.

Winner: OneTrust

Customer Support

Usercentrics has a stronger track record, especially for mid-sized businesses. OneTrust support can feel lacking unless you’re a high-spend customer.

Winner: Usercentrics

Pricing

Usercentrics isn’t cheap, but OneTrust is often far more expensive, especially if you add extra modules. Long-term contracts and upsells are also common with OneTrust.

Winner: Usercentrics

OneTrust vs Usercentrics: Try Enzuzo Instead

If neither of these platforms feels quite right, there’s a third option: Enzuzo.

It’s built for businesses that want to stay compliant without hiring a legal team or dealing with enterprise pricing games.

Why Enzuzo Might Offer a Better Solution 

• Simple setup: Drop-in code, live in minutes, no complex workflows or training needed.

• Affordable plans from $29/month for a full suite of tools. DSARs, consent banners, policy hosting, and more.

• Unlimited traffic on Enterprise plans: Unlike some others, you won’t get penalized for having a busy website.

Fast Onboarding and Easy to Use

Enzuzo is built to feel like a modern SaaS tool—fast, lightweight, and simple to set up. It doesn’t adversely impact website page speed or SEO ranking scores. Enzuzo software can be set up with a couple of lines of JavaScript, so there’s no complex setup or onboarding needed.

Key Features

Enzuzo’s key features include

• A fully customizable cookie banner supporting over 25 languages for global reach
• Compliance with the IAB Europe Transparency and Consent Framework for industry-standard consent practices
• Integrated privacy dashboards for managing data access requests and consent records with ease
• Geo-specific cookie consent banners to meet the regulatory requirements of different regions
• Automatic cookie categorization
• Multi-domain consent grouping
• Historical consent database for audits

Enzuzo clients consistently report a quick, intuitive, and painless experience setting up website compliance policies. They also appreciate the extensive customization options, allowing them to tailor policies to their specific needs. The transparent pricing structure eliminates hidden fees and ensures users know exactly what they're paying for, regardless of features used.

A Plan for Every Business Stage

As your business grows, your data privacy needs will too—far beyond simple cookie banner design and consent management. Enzuzo is there to support your data privacy needs every step of the way, with tiered plans designed to support every stage of the business lifecycle, from lean startups to large, multi-domain enterprises. Unlike Complianz and CookieYes, you will not outgrow Enzuzo.

Enzuzo’s plans cater to a range of business scenarios, including the management of multiple licenses, high-traffic sites, or complex subdomain structures. Enzuzo’s pricing model calculates monthly traffic based on unique visitors rather than total pageviews, providing fairer and more predictable costs.

Best-in-Class Analytics

Enzuzo’s new analytics tool gives marketers and business owners a powerful edge in privacy and performance optimization.

Boost Consent Rates with Actionable Insights: Track how users interact with your consent banner, identify trends in opt-in behavior, and make data-driven adjustments to increase conversions and pageviews.

Simplify Compliance Audits: The intuitive dashboard offers a clear overview of banner performance across regions—ideal for satisfying auditors and ensuring regulatory alignment.

Resolve Issues Fast: Complex setups like Google Tag Manager or multi-region compliance (e.g., GDPR vs. CCPA) can cause unexpected banner behavior. Enzuzo helps pinpoint issues with detailed, region-specific analytics, supporting VPN-based testing for international setups.

Privacy-First Funnel Metrics: Understand visitor behavior without compromising data integrity. By relying only on IP addresses and user agents, Enzuzo delivers privacy-compliant analytics—offering a viable alternative to tools such as GA4, which face legal scrutiny in the EU.

Premium Support & Onboarding

Enzuzo’s expert support engineers go beyond basic assistance—they can help implement Google Tag Manager, troubleshoot consent banner behavior, and even set up your entire consent program. This hands-on approach ensures your organization launches and scales with confidence.

A Google CMP Gold Partner

Enzuzo has earned Google’s highest status as a Gold-level Certified CMP Partner. This achievement demonstrates the platform’s commitment to meeting the highest standards of transparency, security, and compliance in consent management. For you, it means built-in integration with Google Consent Mode, allowing you to optimize analytics and advertising using Google’s advertising services while respecting user privacy preferences.

Interested in a free audit of your consent management program? Book a complimentary strategy call with a cookie consent expert 👇

Conclusion 

Usercentrics and OneTrust each bring something valuable to the table. If your top priority is ease of use and streamlined cookie consent compliance, especially for GDPR, Usercentrics is a strong contender. If you’re a large organization with complex, multinational needs and want an all-encompassing privacy, risk, and governance tool, OneTrust is the more complete (but more expensive) solution.

But for companies that want power without complexity or cost, Enzuzo offers a modern, accessible third option. It’s fast, flexible, and affordable with the core tools most businesses need. 

It’s not as feature-heavy as OneTrust, and doesn’t specialize solely in cookie banners like Usercentrics, but if you need a balance of affordability, usability, and compliance, Enzuzo is well worth a look.