Skip to content

13 Best Privacy Policy Examples to Educate & Inspire (+ Free Template)

Nicola Scoon 12/6/22 7:33 PM

Table of Contents

Having a privacy policy is an essential part of running your online business, as it helps you outline how you process personal data and what your customers can expect. A privacy policy also assists in complying with legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). 

However, a privacy policy isn't always given the attention it deserves. In this article, we’ll share some of the best privacy policy examples from leading businesses, SaaS companies, and eCommerce stores to help you create your own or to use it as a personal swipe file. 

Later down the post, we also include a free privacy policy template that's yours to download, edit, and tweak to your requirements.

 

13 Best Privacy Policy Examples & Statements 

We scoured the web for the best privacy policy examples to show you how they can help bolster your brand.

And these are the best of the lot — great data privacy statement samples from leading brands and eCommerce businesses to serve as your personal swipe file and inspire you to build your own privacy policy agreement.

 

Enzuzo

Enzuzo's privacy policy has an easy-to-navigate structure based on a pull-down menu, where it lists important details such as the nature of data collected, user rights, cookie policies, and how to make a data request. It also discusses third party services and how data might be shared with them.

The information displayed in each menu item is carefully organized with bullet points and short paragraphs so that you're able to understand the policy without feeling overwhelmed.

 

Airbnb

Airbnb’s privacy policy is refreshingly clean, simple, and easy to follow. They’ve opted for a “no frills” approach, with no distracting colors or header graphics in the way of what’s important. The policy is thorough, and split out into sections so people can skim read through them. In the sidebar, users can also navigate to other policies that might be relevant — like the company’s terms of service. 

 

 

An interesting addition to Airbnb’s privacy policy is that you’re able to read a previous version of the page. This is incredibly useful for users that might want to know what’s changed or to reflect on what was in place when they booked their stay, made an agreement, or originally shared their data with you. It’s also a great way to demonstrate transparency. 

 

Slack

 

 

Visually, Slack’s privacy policy is similar to Airbnb’s. It features clear, easy-to-read text against a white background, with helpful headings throughout to guide the reader. Where it differs is that Slack’s policy has a table of contents where you can jump straight to the section you need, which is great for user experience. 

 

 

With such an international customer base, Slack recognizes the importance of reassuring users that their data is transferred between different countries safely. This section is both to demonstrate website compliance with privacy laws like the EU’s GDPR, and also to provide useful information to users who might be comparing Slack with a competitor that isn’t as transparent about data transfers. 

 

Canva

 

Online graphics tool Canva has a comprehensive privacy policy that really goes into detail about exactly how and why they collect and process data. Not only that, but Canva’s privacy policy also explains details you don’t always find in others — like their use of log files and web beacons. Many organizations would wrap this information up in a general statement about cookies, but Canva has gone beyond and offered its users even more insight into what happens with their data. 

 

 

What makes Canva stand out as one of the best privacy policy examples is its approach to making complex language simple. Throughout the privacy policy, you’ll find these highlighted summary sections. Not only does it save the user reading paragraphs, but it’s written in the brand’s approachable, fun tone of voice too — so it feels familiar and reassuring. 

 

Best Buy

 

 

Like most large eCommerce stores, Best Buy has a robust privacy policy that outlines what its users can expect. What’s great about Best Buy’s privacy policy is that it starts with a section that covers the highlights from the main privacy policy. This is essentially all anyone needs to read unless they have a deeper interest, for which they can scroll further.

 

Twitter

Twitter's privacy policy is a great example of how to reflect that your business understands the difficulty behind legal terms by addressing that to make the user feel safe.

Twitter addresses two problems from the very beginning: 

  • Providing a brief data policy without compromising its quality is impossible
  • Users don’t want to read long, complicated documents to find out if their information is secure

Based on these two points, they provide six main points that you should pay attention to in case you don’t want to scroll through the whole document. This is a good way to let users know that there is a formal document with all the information about how they will handle their data, but they also value each user's time and can provide an easier way to approach some of the essential points in those documents. 

 

Pinterest

 

As with any social media platform, Pinterest uses a lot of identifiable information to build users’ accounts, so it needs to be especially careful about privacy and data management. Pinterest’s privacy policy starts with one of the main resources users can take advantage of when navigating a lot of information: a table of content. This gives a clear overview of all the aspects users can find across the privacy policy, and allows them to navigate the content based on their own needs and interests.  

 

Dune Jewelry

 

 

Dune’s privacy policy is a great example of how to make the most out of a legal resource without breaking the user-friendly nature of the whole website. They present the basics of its privacy policy in five different sections, including clear titles and a bullet-point list with all the details. Users can scroll down the page, identify what information they need to understand, and go through it.

 

Coursera

 

Coursera is one of the most popular educational platforms in the market, and it is not hard to see why. With tons of courses across different subjects and a lot of options to work towards official certifications such as bachelor's and master's degrees, it makes it easier for students to pursue different professional and personal goals all from the same place.

This platform has a detailed privacy policy that starts with a simple but efficient summary of its “key points”. Including a group of details labeled as key points is a good way to give users the important information right away, so they can decide if they need to keep exploring the document, and what aspect of it they have to check.

 

Google

Screen Shot 2022-12-06 at 1.48.45 PM

Google's privacy policy reflects that it operates multiple products, each of which collect and process user data. What we like is that it clearly strives to build trust with users, aware of the fact that Chrome, Maps, Search, YouTube, and Android continually collect and process personal information.

Google allows you to read the privacy policy directly on its web page or download a PDF version for some light bedtime storytelling. There's lots of videos, graphics, and infographics included to help you understand your rights as a Google user and how to tweak your settings to your liking.

 

Telegram

Telegram privacy policy

We included Telegram on the list since it's an app that's best known for its rigid adherence to security and privacy.

Telegram's privacy policy doesn't come with the same bells and whistles like Google's privacy policy, but it gets the job done. You won't find any videos or graphics, but you will get a pretty robust explainer of all that the policy encompasses in (largely monotonic) legalese. 

To be fair, the policy does seem to reflect Telegram's brand identity which is serious, academic, and dry. Telegram isn't trying to act cute and friendly — it's a tool used by privacy advocates, whistleblowers, journalists, and ordinary citizens alike — so if your brand has a similar purpose, it's wise to use Telegram's privacy page as a template.

 

Walmart

Screen Shot 2022-12-06 at 1.49.44 PM

 

Walmart isn't the first name that springs to mind of a software / services company informing its users how it processes their data, but its privacy policy is comprehensive, well-written, and neatly fleshed out. 

We're fans of how it starts out with a promise to the customer and then dives into the frequently asked questions — giving readers what they need to know at a glance. No messy legalese or hard-to-understand text here, Walmart's privacy policy delivers in almost every respect.

 

Clickup

Screen Shot 2022-12-06 at 1.49.54 PM

 

Clickup is another example of a no-frills, but complicated privacy policy. As a project management tool, it needs to be viewed as serious and uncompromising with your data. 

And its privacy policy page does exactly that — with text that's clearly been verified and vetted by an expensive legal team. It's functional and it works, but don't expect to be overawed by the user experience.   

 

Sample Privacy Policy Template For Website

Enzuzo's free privacy policy template will help you create a clear, concise policy that instills trust, informs users of their rights, and conveys all the necessary information to comply with data privacy laws. This can be used as a blog privacy policy template, a SaaS privacy policy template, or an eCommerce privacy template. Feel free to tweak it as per your requirements.  

 

👉 Download The Privacy Policy Template in Google Docs 

 

Things to Include In Your Privacy Policy

We go over this topic in-depth in our guide on how to create a privacy policy but the TL;DR version is that your privacy policy should cover the following details: 

  • Your contact information
  • User data collection and the purposes behind it
  • Data processing, storage, and sharing
  • Data retention and deletion
  • Your users’ data rights and how they can exercise them
  • How to submit a complaint
  • Details of any changes to the policy document

This isn’t an exhaustive list. If your website visitors include children, for example, you’ll also need to include a disclaimer on children’s rights and what this means for both children and parents. In areas where California’s CCPA applies, you’ll need a section that covers the sale of data and how to opt out. 

 

CTA General Privacy Graphic (1)