The Encognito Blog
Uncovering the world's best-kept growth secrets on ecommerce, trust and privacy experiences across a wide range of topics.
What is Zero-Party Data and How Your eCommerce Brand Can Benefit
It’s 2021 and nearly every CEO says their business is “data driven.” What that really means depends on the company, of course. Regardless, everyone agrees that data is one of the..
How Poor Rebranding Impacts Customer Trust
So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..
What Privacy Laws Apply to Your Business?
While most places agree that information security is important, not every region handles privacy law in the same way. This can make it confusing when you’re trying to understand..
How to Create a Privacy Policy for your Small Business
Data privacy should be at the heart of how you operate as a conscious small business, but it’s an area that’s often shrouded in mystery or complicated by language. This means that..
The 5 Most Common Mistakes That New Shopify Store Owners Make
Brand new to the world of Shopify? Avoid these super common pitfalls to get off to the very best start. Starting a new business can be a real thrill – and launching an ecommerce..
Everything You Need in Your Shopify Privacy Policy Template
In this guide, we’ll take you through everything you need to know about create an eCommerce privacy policy for your Shopify Store. Want to skip ahead, and add a quick and easy..
5 Top Shopify Agencies in the UK & Ireland
We all want to work with the best Shopify Agencies. But how can you choose the right partner for your brand? Whether you’re building your very first store or looking to replatform..
4 Ways Review Apps Help Build Trust For Your Ecommerce Store
Looking for ways to boost trust in your eCommerce store? Review Apps can help! Making an online purchase can feel like a risky business. Will the product be exactly as you..
GDPR Article 22: Automated Decision Making
GDPR Article 22 is Automated decision-making, including profiling. Article 22: what it is This is where the user can avoid having a computer block opportunities from them. The..