The Encognito Blog: Brand Trust
Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered bargain hunters a $60 air fryer for the unbelievable..
As society continues to shift online, opportunities for building a business and brand become unlimited. Data collection technology makes it possible to figure out what customers..
How Do Companies Protect Customer Information? If you're relatively new to online business or just now getting your digital ducks in a row, you may find yourself wondering, "How..
There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..
Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..
What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..
The everyday consumer doesn’t fully understand how their data is collected and used by companies, and with a bit of work, you can use this as an opportunity to grow your business...