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The Encognito Blog: Brand Trust

    Is Deep Discounting Bad for eCommerce Brand Trust?

    Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered bargain hunters a $60 air fryer for the unbelievable..

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    Turn Data Privacy Transparency Into Your Brand Advantage

    As society continues to shift online, opportunities for building a business and brand become unlimited. Data collection technology makes it possible to figure out what customers..

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    Protect Customer Information as a Small Business

    How to Protect Customer Information as a Small Business

    How Do Companies Protect Customer Information? If you're relatively new to online business or just now getting your digital ducks in a row, you may find yourself wondering, "How..

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    Cool or creepy? How to Use Customer Data Respectfully

    There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..

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    How to Boost Trust on Your Product Pages for More Sales

    Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..

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    How Poor Rebranding Impacts Customer Trust

    So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..

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    boost brand trust

    Boost Your Brand Reputation With These 5 Tips

    “It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin.  What steps are you taking to safeguard and boost your brand..

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    Why You Need Customer Consent for User-Generated Content (UGC)

    What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..

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    23 Stats on Why You Need to Prioritize Customers’ Privacy

    The everyday consumer doesn’t fully understand how their data is collected and used by companies, and with a bit of work, you can use this as an opportunity to grow your business...

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