Best Cookie Consent Tools and Software: 8 Options Compared (2026)
Table of Contents
Quick Overview
- A cookie consent tool is software that displays a consent banner, blocks non-essential cookies until users agree, logs their choices, and keeps your site compliant with GDPR, CCPA, and other privacy laws
- The right tool depends on your situation: company size, number of domains, regulations that apply to your users, and whether you need Google Consent Mode v2 for EU ad measurement
- For small businesses and single sites, Termly and CookieYes both offer free tiers that cover the basics
- For SaaS & growing businesses, Enzuzo offers the best package of advanced features without breaking the bank
- For enterprise, OneTrust covers the most ground, though its new $10,000/year minimum makes it inaccessible for most organizations
- Use the use-case table to find your match, or read the how to choose section first if you are not sure what you need
What is a cookie consent tool?
A cookie consent tool is any software that helps websites obtain and manage visitor consent for cookie use. At minimum, it displays a compliant cookie banner and logs user responses. More advanced cookie consent tools include automated scanning, geo-targeting, Google Consent Mode v2 integration, DSAR support, and multi-domain management.
Cookie consent is legally required in most jurisdictions for any website using non-essential cookies, including analytics tools like Google Analytics, advertising pixels like Meta Pixel, and remarketing tags. The primary regulations requiring cookie consent include:
- GDPR (EU/EEA): Requires explicit opt-in consent before any non-essential cookie fires. Enforced with fines up to €20 million or 4% of global annual revenue, whichever is higher.
- CCPA/CPRA (California): Requires opt-out mechanisms and a "Do Not Sell or Share My Personal Information" link. Applies to businesses meeting specific revenue or data thresholds.
- LGPD (Brazil): Similar to GDPR in structure. Requires consent before data processing and gives users rights to access, correct, and delete their data.
- Google Consent Mode v2: Technically not a law, but practically mandatory for any business running Google Ads in Europe. Requires integration with a certified CMP to send consent signals before any Google tag fires. Without it, ad measurement breaks. See Enzuzo's complete Google Consent Mode v2 guide for setup instructions.
- US state laws (2025/2026): More than 20 US states now have active privacy laws, including Colorado, Connecticut, Texas, Virginia, and Montana. Most require opt-out mechanisms and privacy disclosures for cookie use.
How to choose the right cookie consent tool for your situation
Not every cookie consent manager fits every business. The right tool depends on your company size, technical setup, number of domains, and the regulations that apply to your users. Here is a breakdown by situation.
Small business or single site
If you run one website with straightforward compliance needs (GDPR and CCPA, no multi-domain setup, no custom integrations), a free or low-cost tool is sufficient. The priority is quick setup, an acceptable banner design, and Google Consent Mode v2 support so your ad measurement is not broken.
Best fit: Termly (free up to 10,000 monthly visitors) or CookieYes (free up to 5,000 pageviews/month). Both cover the essentials, both integrate with Google Consent Mode v2, and both can be deployed with a single script tag.
Watch for: CookieYes charges per domain, so if you add a second site you pay again. Termly deactivates your banner if you exceed the monthly visitor limit on the free plan.
Growing SaaS or ecommerce
If you are scaling, running Google Ads in Europe, or processing payments, you need a certified CMP with Google Consent Mode v2. Without it, Google cannot model conversions when users decline cookies, and your EU ad campaigns report inaccurate data. You also need geo-targeting so EU visitors see an opt-in banner while US visitors see an opt-out notice.
Best fit: Enzuzo. It is a Google Consent Mode Gold Partner, supports geo-targeting across 30+ regulations out of the box, and prices by unique visitor rather than pageviews, which means costs do not spike during traffic surges. The Shopify app and Webflow plugin make deployment straightforward for ecommerce teams.
Agency managing multiple client sites
The key requirement here is a single dashboard that lets you see and manage all client domains without logging in and out of separate accounts. Per-domain pricing models become expensive fast: at 20 client sites, a $20/domain/month tool costs $400/month before you have done anything else.
Best fit: Enzuzo. The agency plan is built for this: one dashboard, white-label option, reseller discounts, and pricing that does not penalize multi-domain management. The per-unique-visitor model means a client with low traffic does not cost the same as a high-traffic ecommerce site.
Avoid: CookieYes and Cookiebot both charge per domain with no multi-site bundle. Cookiebot also raised its base price by approximately 100% in August 2025 and auto-upgrades plans when page counts cross thresholds, both of which have generated significant customer complaints on Capterra and Trustpilot.
Enterprise or highly regulated industries
Enterprise needs go beyond cookie banners. You need audit trails for regulators, data processing agreements (DPAs), subprocessor lists, SSO integration, and often a dedicated account team. Compliance must be demonstrable, not just functional.
Best fit: OneTrust for the most mature compliance programs. Didomi for European enterprises or media publishers managing IAB TCF 2.3 compliance. Both require sales conversations and custom contracts.
Note: OneTrust raised its minimum annual contract to $10,000 in Q2 2026. See Enzuzo's OneTrust pricing breakdown for a full cost analysis. For organizations that do not need the full OneTrust suite, Enzuzo handles enterprise consent management from $15,000/year with similar audit-trail and multi-domain capabilities.
Expanding into the EU or multiple regions
This is one of the most common situations in 2026. A US or Canadian SaaS company is expanding into Europe and suddenly has to comply with GDPR, Google Consent Mode v2 enforcement, and the requirement to show different consent experiences based on each user's location.
The core requirements for international expansion are: geo-targeted banners that detect user location and apply the right consent framework automatically; multi-regulation coverage (GDPR, CCPA, CPRA, LGPD, and US state laws) from a single platform; multilingual support so consent banners display in the visitor's language; consent logs that serve as an audit trail if a regulator asks; and Google Consent Mode v2 certification to protect ad measurement across EU campaigns.
Practically: without geo-targeting, a US company entering the EU either blocks all cookies globally (damaging analytics) or shows the same weak notice to EU and US users (creating legal exposure in Europe). A proper cookie consent manager handles this automatically: EU visitors see an explicit opt-in banner, California users see a "Do Not Sell" link, and everyone else sees an appropriate disclosure.
Best fit: Enzuzo covers 30+ regulations, supports 25+ languages, and geo-targets automatically. Osano covers 95+ regulations across 50+ countries and includes a "No Fines, No Penalties" financial guarantee of up to $500,000, useful for companies entering high-enforcement European markets.
Free or open source option
If budget is the primary constraint and you have a developer on hand, open source options exist. Silktide offers a 100% open source cookie banner. Osano maintains an open source cookie consent library on GitHub. Both require more configuration than a managed platform.
For most businesses, the managed free tiers of Termly or CookieYes are more practical than open source, since the ongoing compliance updates alone justify the trade-off.
Which cookie consent tool is right for you?
| Use case | Best tool | Key reason |
| Single website, small business | Termly or CookieYes | Free tier, quick setup, Google Consent Mode v2 |
| Shopify store | Enzuzo | Native Shopify app, Google Consent Mode Gold certified |
| Webflow site | Enzuzo | Native Webflow plugin, no-code setup |
| Agency managing multiple clients | Enzuzo | Single dashboard, white-label, per-visitor pricing |
| Expanding to EU / multi-region | Enzuzo or Osano | Geo-targeting, 30-95+ regulations, multilingual |
| Enterprise / regulated industries | OneTrust or Didomi | Broadest compliance coverage, audit depth |
| Cheapest alternative to OneTrust | Enzuzo | 80% cheaper, same core compliance features |
| Free open source | Silktide or Osano OSS | 100% free, developer-configured |
8 best cookie consent tools (2026)
1. Enzuzo: Best for mid-market, agencies, and Shopify/Webflow
Best for: Mid-market companies, agencies managing multiple domains, Shopify and Webflow sites, and companies replacing OneTrust.
Pricing: Free plan available. Paid plans from ~$9/month. Pro covers 10 domains at $79/month ($59/month billed annually). Per-unique-visitor pricing (not pageviews).
Mid-market teams and agencies face a specific problem: the compliance requirements they have to meet (Google Consent Mode v2 for EU advertising, geo-targeted banners for multi-jurisdiction users, audit-ready consent logs for regulators) are not covered by basic free tools, but the enterprise incumbents are priced for organizations with compliance teams and six-figure budgets. Enzuzo was built for the gap between those two options.
It is a Google Consent Mode Gold Partner, meaning it passes Google's most stringent certification tests. That matters practically: conversion measurement breaks if your CMP cannot correctly signal consent tags. Gold certification is evidence that Enzuzo's implementation meets Google's technical requirements, not just its own claims.
Key features:
- Google Consent Mode v2 Gold certification: Sends consent signals correctly to all Google tags before they fire. Required for compliant EU advertising.
- Geo-targeted consent banners: Automatically detects user location and displays the right banner for their jurisdiction: GDPR opt-in for EU users, CCPA opt-out for California users, and appropriate notices for 30+ other regulations.
- Automated cookie scanning: Crawls your site to discover and categorize all cookies and trackers. Ongoing scans catch new cookies added by third-party scripts.
- Historical consent database: Stores a full audit trail of every consent event: who consented, when, to what, and via which banner version. Audit-ready.
- Cross-domain consent storage: Manages a consistent consent state across multiple domains and subdomains, critical for SaaS platforms and multi-brand businesses.
- Per-unique-visitor pricing: Unlike CookieYes (per pageview) or Cookiebot (per subpage), Enzuzo bills by unique visitor, keeping costs predictable during traffic spikes and do not penalize large sites with many pages.
- Shopify and Webflow native integrations: Deploy with no code on both platforms. The Shopify app handles consent for ecommerce checkout flows automatically.
- White-label and agency dashboard: Agencies can manage all client domains from a single login, with white-label branding options and a reseller program.
- DSAR automation: Built-in data subject access request management, handling the right to access, correct, delete, and port data, required under GDPR and CCPA.
- 25+ languages: Auto-translates banners for international audiences.
- Full CSS and template customization: Banner design matches your brand without requiring a developer.
Analytics dashboard: Enzuzo includes consent analytics showing opt-in rates by region, banner version performance, and compliance coverage, useful for marketing teams optimizing consent rates without violating privacy laws.
Enterprise credentials: Enzuzo serves as the data privacy partner for Lucy Group (global electrical infrastructure conglomerate) and Power Corporation of Canada, both chosen after competitive bidding processes against larger enterprise vendors.
Pros:
- Google Consent Mode Gold certified
- Per-unique-visitor pricing is more predictable than per-domain or per-pageview models
- Multi-domain management without per-domain fees
- Shopify and Webflow native integrations
- DSAR management included
- API access for custom configurations
- Responsive support with real engineers
- Free plan available with no credit card required
Cons:
- Less brand recognition than Cookiebot or OneTrust
- Enterprise features require a sales conversation for the largest configurations
Verdict: Enzuzo is the strongest option for mid-market companies, agencies, and Shopify/Webflow operators who need Google Consent Mode v2 certification, geo-targeting, DSAR management, and multi-domain support without paying OneTrust-level prices. The per-unique-visitor model and multi-domain architecture make it particularly well-suited for agencies and platforms managing multiple sites.
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2. CookieYes: Best for single-site WordPress and Wix users
Best for: Small businesses, bloggers, single-site operators on WordPress, Wix, or Squarespace
Pricing: Free (5,000 pageviews/month, 1 domain). Paid plans: Basic $10/month, Pro $20/month, Ultimate $55/month, all per domain. Overages billed at $0.30/1,000 extra pageviews. 14-day free trial on paid plans.
CookieYes is one of the most widely deployed cookie consent tools in the market, with over 1.5 million websites using its WordPress plugin (CookieYes, 2026). It covers the core compliance requirements: automated cookie detection, a customizable banner, consent logging, and Google Consent Mode v2, in a lightweight, easy-to-configure package.
Key features:
- Automated cookie scanning and categorization
- Customizable banner with pre-built layouts
- Google Consent Mode v2 support on all plans including free
- Consent log for audit purposes
- Geo-targeting on Pro and Ultimate plans
- Auto-translation for 170+ languages on higher tiers
- Integrations with WordPress, Wix, Squarespace, Shopify, Joomla, and others
Limitations to understand before signing up: CookieYes charges per domain: every additional site requires its own paid subscription. There is no multi-domain bundle or agency pricing. Pageview overages on Basic and Pro plans add $0.30 per 1,000 extra pageviews, which can make costs unpredictable for sites with seasonal traffic spikes. There is no API available. Geo-targeting is not included on the free or Basic plans, which is a compliance gap for sites with EU traffic on a budget plan.
Pros:
- Wide platform compatibility (WordPress, Wix, Shopify, Squarespace)
- Easy setup and intuitive interface
- Genuine free tier for very small sites
- Good customer support reputation
Cons:
- Per-domain pricing model gets expensive quickly for multi-site operators
- No API
- Pageview overages add billing unpredictability
- Geo-targeting locked to higher tiers
Verdict: CookieYes is a solid choice for a single WordPress or Wix site with straightforward compliance needs. It becomes expensive and limiting the moment you manage more than one domain or need advanced features like geo-targeting on a budget plan.
3. Cookiebot: Best for EU-focused sites that need language support
Best for: European businesses, organizations needing broad language support, sites with straightforward single-domain needs
Pricing: Free (up to 50 subpages, 1 domain). Premium plans priced per domain by subpage count: Lite from €7/month, Small from €30/month, Medium €43/month, Large €62/month, Extra Large €90/month. Annual billing available.
Cookiebot is one of the most established names in cookie consent, now owned by Usercentrics. It supports 47+ languages, has a large pre-categorized cookie database (13,000+ cookies), and covers the major European and global privacy frameworks. For organizations that need broad language coverage and straightforward single-site compliance, it remains a credible option.
Key features:
- Automated cookie scanning with a library of 13,000+ pre-categorized cookies
- Full banner customization with templates, custom HTML/CSS
- 47+ languages
- Google Consent Mode v2 and Microsoft Consent Mode support
- GDPR, CCPA, LGPD, VCDPA, and other regulation templates
- Consent logs for audit purposes
Important context for 2026: Cookiebot raised its base Premium pricing by approximately 100% in August 2025 (from ~€15 to €30/month per domain). The change was applied automatically to existing customers, and many received inadequate notice, generating significant negative reviews on Capterra and Trustpilot. Additionally, plans auto-upgrade when Cookiebot's scanner detects that your page count has crossed a tier threshold, which can increase your bill without any action on your part.
The per-domain, per-subpage pricing model means that multi-domain operators and sites with many pages pay substantially more than with per-visitor alternatives.
Pros:
- 47+ languages supported
- Large pre-categorized cookie database reduces manual setup
- Long-established with strong brand recognition
- Free tier for small sites (up to 50 subpages)
Cons:
- 100% price increase in August 2025 with poor customer communication
- Auto-tier upgrades based on page count can surprise users with unexpected bill increases
- Per-domain, per-page pricing is expensive for multi-site operators
- No DSAR management
- Customer reviews on Trustpilot and Capterra reflect pricing frustration
Verdict: Cookiebot works well for a single European site that needs broad language support and has a stable page count. The August 2025 pricing changes and auto-upgrade behavior make it less attractive for organizations that want cost predictability, and it remains poorly suited for agencies or multi-domain businesses.
4. OneTrust: Best for enterprise compliance programs
Best for: Large enterprises, highly regulated industries (finance, healthcare, legal), organizations with mature privacy governance programs
Pricing: Minimum $10,000/year as of Q2 2026 across all tiers. Historical consent and preferences starting at approximately $827–$1,100/month per domain. Enterprise contracts typically $40,000–$500,000+/year depending on modules, domains, and traffic volume. No public pricing; requires a sales conversation.
OneTrust is the most widely used privacy, security, and trust platform globally, used by more than 750,000 websites. It is a full governance platform covering consent and preferences, data mapping, third-party risk, privacy impact assessments, and incident management. For large enterprises running compliance across multiple jurisdictions with mature internal governance programs, it has no direct equivalent in breadth.
Key features:
- World's largest pre-categorized cookie database (45 million+ cookies)
- Advanced scanning including behind-login pages and hidden page triggers
- Fully customizable banners with 250+ language support
- Geo-targeting with country and state-level rules
- A/B testing for consent banners to optimize opt-in rates
- Cross-device and cross-channel consent sync (web, mobile, OTT/CTV)
- Data subject rights management and automation
- Comprehensive audit trails and compliance reporting
- DPA management and third-party risk assessment
- SSO, enterprise SLAs, and dedicated account management
Limitations: OneTrust's scope creates complexity. Implementation requires technical resources and often external consultants. The platform covers far more than most mid-market companies need, and the minimum $10,000/year contract as of Q2 2026 makes it inaccessible for smaller organizations. G2 and Capterra reviews consistently cite complexity, slow implementation, and high cost as the primary frustrations.
OneTrust is actively recommending Enzuzo as a migration destination for mid-market customers who cannot meet the new minimum spend threshold.
Pros:
- Covers the widest range of privacy modules: consent, data mapping, third-party risk, incident management, and GRC
- Largest cookie database
- 250+ languages
- Cross-channel consent management (web, mobile, CTV)
- Legal team backing and regulatory expertise
Cons:
- $10,000/year minimum as of Q2 2026, inaccessible for most SMB and mid-market
- Complex implementation requiring technical resources and often consultants
- Expensive modules: full feature set can reach $500,000+/year for large enterprises
- Outdated UI noted by multiple reviewers
Verdict: OneTrust is the right choice for large enterprises with mature privacy programs, multi-module governance needs, and the budget to match. For mid-market organizations, the $10,000/year minimum makes alternatives like Enzuzo, which deliver the core cookie consent, DSAR, and geo-targeting functionality at 80% less, the stronger choice.
5. Iubenda: Best for small businesses needing legal policy generation alongside cookie consent
Best for: Small businesses, solo operators, WordPress users, businesses that also need auto-generated privacy policies and terms of service.
Pricing: Free plan (basic banner, limited features). Essentials $6.99/site/month (25,000 pageviews). Advanced $27.99/site/month (50,000 pageviews). Ultimate $119.99/site/month (150,000 pageviews). 16% discount on annual billing. Overages at $0.06/1,000 extra pageviews. Google Consent Mode v2 on all plans including free.
Iubenda is a compliance platform that combines cookie consent with legal document generation (privacy policy, terms of service, and cookie policy), maintained by an in-house team of international lawyers. It is a practical option for small businesses that want a single vendor covering both their banner and their legal documents.
Key features:
- Auto-generated privacy policy, cookie policy, and terms of service, attorney-drafted and automatically updated when laws change
- Cookie consent banner with geo-targeting on higher tiers
- Google Consent Mode v2 on all plans
- Automated monthly site scans (hourly on Ultimate)
- 2,400+ pre-built service clauses for common third-party tools
- Mobile SDK for app consent
- Advanced analytics on Ultimate plan (opt-in rates, banner performance)
- Integrations with WordPress, Shopify, Google Tag Manager, Joomla, PrestaShop, Magento
Limitations: Iubenda's pricing is per-site, making it expensive for multi-domain operators. Customization is limited on lower tiers: removing iubenda branding requires the Advanced plan or higher. Some Capterra reviewers report the interface is confusing and customer support response times can be slow. Page-specific cookie scanning is available on monthly scans (Essentials) and hourly scans (Ultimate), not real-time, which can miss cookies added between scan cycles.
Pros:
- All-in-one: cookie consent plus legal document generation
- Attorney-drafted documents updated automatically as laws change
- Google Consent Mode v2 on every plan including free
- Affordable entry-level pricing for small sites
- Wide integration support
Cons:
- Per-site pricing model with no multi-domain bundles
- Branding removal requires paid plan
- Customization limited on lower tiers
- Some users report confusing interface and slow support
- Scanning frequency limited on lower plans
Verdict: Iubenda is a strong fit for small businesses and solo operators who want cookie consent and legal policy generation from a single platform at low cost. It becomes less competitive for organizations managing multiple domains, needing advanced customization, or requiring real-time cookie discovery.
6. Osano: Best for teams that want broad regulatory coverage
Best for: Organizations entering new markets, compliance-focused teams, businesses that want financial protection against regulatory fines
Pricing: Unclear. Osano used to have a free tier and paid options starting at $199/month, but that has since been removed from its website. All pricing now requires a sales conversation first.
Osano is a US-based privacy platform covering 95+ regulations across 50+ countries and 45+ languages. Its regulatory breadth is the widest on this list, which makes it worth considering specifically for organizations with genuinely global audiences or those entering multiple regulated markets at once.
Key features:
- 95+ regulations and 50+ countries covered out of the box
- 45+ languages with automatic localization
- Pre-built banner templates maintained and updated by Osano's privacy team
- Automated script-blocking until consent is given
- Consent logs with long-term storage
- Global Privacy Control (GPC) signal support for US state law compliance
- DSAR management on paid plans
- Vendor privacy risk scoring: rates 7,000+ third-party vendors for privacy practices
- API access for custom consent workflows
- Single line of JavaScript deployment
Limitations: Osano's free tier is more limited than Termly or CookieYes and does not include automated script-blocking or consent storage, both of which are required for genuine GDPR compliance. The Plus plan at $199/month is a significant step up in cost compared to alternatives with similar feature sets. Per the pricing structure, three domains are included in the Plus plan, so agencies managing larger client rosters need enterprise pricing.
Pros:
- Widest regulatory coverage on this list (95+ regulations)
- "No Fines, No Penalties" financial guarantee, unique in the category
- Strong US state law support including GPC signal
- Built and maintained by dedicated privacy professionals
- DSAR management and vendor risk scoring on paid plans
Cons:
- Free tier lacks script-blocking and consent storage, making it not GDPR-compliant on its own
- Plus plan at $199/month is expensive relative to comparable alternatives
- Customization options are more limited than some competitors per G2 reviews
- Three-domain limit on Plus plan constrains agencies
Verdict: Osano is the best choice for organizations entering multiple regulated markets simultaneously who want a financial safety net alongside compliance tooling. The "No Fines, No Penalties" guarantee is a genuine differentiator for risk-averse legal and compliance teams. For single-market businesses or those primarily focused on cost efficiency, the per-feature value is lower than Enzuzo or Termly at equivalent price points.
7. Termly: Best for WordPress sites and small businesses wanting legal docs bundled
Best for: Small businesses, WordPress users, US-focused operators, developers, startups needing quick setup
Pricing: Free (10,000 monthly visitors; banner deactivated if exceeded). Paid plans tiered by monthly visitors. Pro+ for agencies includes up to 10 websites from one dashboard, multi-language support, custom CSS. Google Consent Mode Gold Partner. Covers 70+ regions.
Termly is a compliance platform combining a cookie consent manager with attorney-drafted legal document generation (privacy policies, terms of service, cookie policies, and EULAs). It is one of the most accessible tools on this list for non-technical users and has built strong brand recognition, particularly among WordPress site owners, with 90,000+ active WordPress plugin installations.
Key features:
- Auto-blocking of non-essential cookies and scripts before consent (Auto Blocker)
- Cookie scanning with automatic categorization and description generation
- Customizable banner with brand colors, fonts, and positioning
- Google Consent Mode v2 and IAB TCF v2.2 support
- Attorney-drafted privacy policy, terms of service, cookie policy, EULA generators, automatically updated when regulations change
- 70+ regions covered including all US state privacy laws, GDPR, CCPA, PECR, ePrivacy
- DSAR form included (free embeddable form)
- Pro+ plan: multi-language support, up to 10 websites, custom CSS
- WordPress, Shopify, Wix, Squarespace, and other major platform integrations
Limitations: Termly's free plan deactivates your consent banner when the 10,000 monthly visitor cap is reached, which could leave your site non-compliant mid-month for growing sites. The Pro+ plan, covering up to 10 websites, is available, but pricing is tiered by traffic volume, making costs harder to predict. Customization options on lower tiers are limited.
Pros:
- Free tier is functional for small sites (10,000 monthly visitor cap)
- Attorney-drafted legal documents maintained by Termly's legal team
- Google Consent Mode Gold Partner
- Auto Blocker handles script blocking automatically, with no manual configuration
- Wide platform support
- DSAR form included free
Cons:
- Free banner deactivates at visitor cap, a potential compliance gap
- Pricing tiers by traffic volume adds unpredictability as sites grow
- Customization limited on lower tiers
- Multi-site support limited to 10 websites on Pro+
Verdict: Termly is one of the best free cookie consent managers for small sites and WordPress users, particularly those who also need legal document generation. The attorney-maintained documents updating automatically as laws change is a genuine time-saver. For agencies managing more than 10 sites, or for businesses with unpredictable traffic growth, Enzuzo's flat per-unique-visitor model is more predictable.
8. Didomi: Best for enterprise media, publishers, and European-first businesses
Best for: Enterprise media companies, publishers with IAB TCF requirements, European enterprises, businesses running consent across web, mobile, and CTV.
Pricing: Quote-based only, no public pricing. Contact sales for a custom quote. Tiered by monthly tracked users and selected features. Targeting mid-market to enterprise organizations.
Didomi is a French enterprise consent and preference management platform with strong roots in the European media and publishing market. It powers consent management for 30,000+ websites and apps, with notable strength in IAB TCF compliance, the framework required for programmatic advertising in Europe. Didomi recently acquired Addingwell, a server-side tagging platform, expanding its capabilities for privacy-preserving analytics.
Key features:
- Web, mobile app, and CTV (connected TV) consent management from one platform
- Google Consent Mode v2 certified for web, mobile, and CTV
- Highly customizable banner with granular purpose-based consent options
- Support for "pay or consent" cookie walls (commonly used by European publishers)
- Consent analytics with opt-in rate benchmarks across industries
- Preference management center for ongoing user preference updates
- Multi-regulation support (GDPR, CCPA, LGPD, and others)
- Server-side tagging capability via Addingwell integration
- Strong European regulatory alignment, French CNIL recommendations built in
Limitations: Didomi does not publish pricing; a sales conversation is required. Multiple users note that advanced configurations require technical involvement. The platform is primarily enterprise-oriented, and smaller businesses often find it more complex than their needs require. Some G2 reviews note that the analytics dashboard can produce inaccurate data for certain configurations, like cookie walls.
Pros:
- IAB TCF certified, essential for European programmatic publishers
- Web, mobile, and CTV coverage from one platform
- Strong European regulatory depth, particularly French CNIL alignment
- Consent analytics with industry benchmarks
- Server-side tagging via Addingwell
- Active product development
Cons:
- No public pricing, requires sales engagement
- Complex setup for advanced configurations, often needs developer involvement
- Primarily enterprise-oriented, overkill for most SMBs
- Some G2 reports of analytics accuracy issues with cookie wall configurations
Verdict: Didomi is the strongest choice for European media companies, programmatic publishers, and enterprise organizations that need IAB TCF 2.2 compliance across web, mobile, and CTV. For businesses that do not have programmatic advertising or CTV requirements, the complexity and price point are disproportionate to the need.
FAQ
What is the best free cookie consent tool?
The best free cookie consent tools are Termly (free up to 10,000 monthly visitors) and CookieYes (free up to 5,000 pageviews/month on one domain). Both include Google Consent Mode v2 support, automated cookie scanning, and a compliant banner. Enzuzo also offers a free plan with no credit card required. For open source options, Silktide offers a 100% free, self-hosted consent banner.
What is the best cookie consent tool for Webflow?
Enzuzo has a native Webflow plugin that deploys with no code and handles consent automatically for Webflow-built sites. It is Google Consent Mode v2 certified and supports geo-targeting, so EU visitors see a proper GDPR opt-in banner without any custom configuration. CookieYes and iubenda also integrate with Webflow via script tag, but neither has a dedicated Webflow plugin.
What is the best cookie consent manager for agencies managing multiple client sites?
Enzuzo is the strongest choice for agencies. It offers a single dashboard for all client domains, a white-label option, a reseller program, and per-unique-visitor pricing that does not penalize multi-site management. CookieYes and Cookiebot both charge per domain with no multi-site discount, making them significantly more expensive at scale.
Cookiebot vs Osano: which is better?
Cookiebot is better for single EU-focused sites needing broad language support (47+ languages) at lower entry price. Osano is better for organizations entering multiple regulated markets who want broader regulatory coverage (95+ regulations vs Cookiebot's primary EU focus) and the "No Fines, No Penalties" financial guarantee. Osano's Plus plan at $199/month is significantly more expensive than Cookiebot's entry tiers, but includes more regulatory breadth and consent storage that Cookiebot's lower tiers do not.
CookieYes vs OneTrust: which should I choose?
CookieYes for small single-site businesses that need an affordable, easy-to-configure cookie banner. OneTrust for large enterprises that need a full privacy governance platform covering data mapping, third-party risk, incident management, and consent. OneTrust's new $10,000/year minimum (Q2 2026) makes it inaccessible for most organizations where CookieYes competes.
Iubenda vs Osano: what is the difference?
Iubenda focuses on legal document generation bundled with cookie consent, with attorney-drafted privacy policies and terms of service maintained automatically. Osano focuses on broader regulatory coverage and consent management, with a financial guarantee against fines. Iubenda is better if you need legal documents alongside a cookie banner at low cost. Osano is better if regulatory breadth and fine protection are the priority.
Didomi vs iubenda: which is better for ecommerce?
For most ecommerce businesses, iubenda is the more appropriate choice: it covers GDPR, CCPA, and major ecommerce regulations at a lower cost and with simpler setup. Didomi targets enterprise publishers and media companies with IAB TCF 2.2 requirements, which most ecommerce sites do not need. If you are a large ecommerce brand running programmatic advertising across Europe, Didomi's IAB TCF 2.2 compliance becomes relevant.
What is the best cookie consent tool for GDPR and CCPA compliance?
Tools that support geo-targeting and respect data removal requests can cater to both GDPR and CCPA compliance requirements. Enzuzo, OneTrust, and Osano all qualify. The key requirements: explicit opt-in consent for EU users (GDPR), opt-out mechanism for California users (CCPA/CPRA), a "Do Not Sell or Share My Personal Information" link for California, and a consent log for audit purposes.
What is the cheapest alternative to OneTrust?
Enzuzo is the most direct alternative to OneTrust for mid-market companies. It covers cookie consent, geo-targeting, DSAR management, and Google Consent Mode v2 certification (the core OneTrust use case for most companies) at approximately 80% less than OneTrust's pricing. OneTrust itself recommends Enzuzo as one of three migration destinations for mid-market customers who cannot meet the new $10,000/year minimum. Termly and CookieYes are cheaper still, but do not offer the same DSAR or enterprise audit capabilities.
Which cookie consent tools support Google Consent Mode v2?
All eight tools on this list support Google Consent Mode v2. However, certification level varies. Enzuzo and Termly are Google Consent Mode Gold Partners (the highest certification tier), indicating they pass Google's most rigorous qualification tests. Gold Partner status matters if you are running Google Ads campaigns in Europe, as it ensures consent signals are transmitted correctly and conversion modeling works as expected.
Enzuzo is a consent management platform that helps mid-market businesses, SaaS companies, and agencies manage cookie consent, privacy policies, and data subject requests across 30+ global privacy regulations. Start free or book a demo to see how Enzuzo compares to your current cookie consent solution.
Osman Husain
Osman is the content lead at Enzuzo. He has a background in data privacy management via a two-year role at ExpressVPN and extensive freelance work with cybersecurity and blockchain companies. Osman also holds an MBA from the Toronto Metropolitan University.