For every kind of business, no matter the size, trust and sales are inherently linked. In 2020, trust was the second most important factor when it came to purchasing from a new brand. For a brand to increase its sales, it’s crucial that it increases customer trust too.
That’s why we’ve put together a list of 50 quick trust-boosting tips to skyrocket revenue for all kinds of small businesses, especially those using Shopify.
Setup and Design Tips
Use a custom domain name
Having a “yourcompany.myshopify.com’ URL makes your brand look novice and customers’ may not trust you right away.
Use custom email addresses
Same as above [YourName]@gmail.com is not going to cut it!
According to research by Bright Local, 79% of consumers trust online reviews as much as personal recommendations. Include customer reviews of your products, even some of the more critical, constructive ones.
...Including where your product is made or ships from
Marketing and Future-Proofing
Create complete social media pages for your business…
Not having a presence on key platforms like Facebook or Instagram can make a customer question your brands’ legitimacy. If your brand is new make sure to have 5 to 10 posts already published before launching your store.
...Including on LinkedIn, where you can showcase your company personnel
Another CCPA requirement involves creating a “do-not-sell-my-information” page visible on your site.
Have a visible customer support chat bot
Looking at data collected from Zendesk, Microsoft, and PWC between 2018 and 2020, 84% of consumers said customer service was a key deciding factor in their purchasing decision. Have your customer support email readily available, and showcase front-facing customer support by positively replying to customer reviews and social media posts.
Make sure your email is clearly listed on your homepage.
Make it easy for customers to contact you in the moment when it matters.
The last thing you want to do is to break the law by being unknowingly outdated. Use an app like Enzuzo to stay up to date on all privacy laws without having to scour policy headlines every day.
Update your customers on any company privacy changes
Open and fast communication with your customers is an important part of maintaining trust.
Be true to your brand and your values!
Have a set of core values, and stand by them, for your business and for your customers which will lead to long-term customer loyalty.
Build Customer Trust and Sales Today
By leveraging tips like these, you can not only build a business that’s legally compliant but one that earns your customer’s trust and motivates them to purchase your product. With eCommerce sales growing and brand loyalty on the rise, now is the time to build your following and strengthen your business.