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You've might have come across a Do Not Sell My Information page on a website you've been browsing the past few years.
Whether you’re a business owner or a consumer, you’ve probably heard about the CCPA. Since it came into force in 2018, the California Consumer Protection Act has given consumers in the state of California a collection of rights and protections when it comes to their personal data privacy.
The CCPA follows in the footsteps of other privacy laws, like the EU’s General Data Protection Regulation (GDPR) and the US’ Health Insurance Portability and Accountability Act (HIPAA). It’s another law that has encouraged brands across the country and further afield to reassess their data policies for the better.
But what makes a brand CCPA complaint?
We’re going to break down two standout examples of CCPA compliance in the form of California-born ecommerce brands Skims and Hims & Hers. We’ll also show you an easy way to streamline your own CCPA compliance efforts.
Hims manages this balance well, largely by keeping their language clear and concise, using distinct sections, and calling on the help of formatting to streamline the experience.
Step 2: A Simple “Do Not Sell My Information” Page
Alongside making your brands data policies widely available to customers, the CCPA also requires you to give your customers some control over how their data is used. The most obvious example of this is that customers must have the opportunity to opt out of the sale of their personal data.
For always-online ecommerce businesses, this is an especially important policy, as recent research shows that data is one of the most valuable resources. With personal data being so lucrative, it’s easy to see why brands might be tempted to sell this data on. The CCPA doesn’t restrict the sale of data, but you do need to give people an easy way to opt out.
Skims’ online form doesn’t just fulfil the minimum “opt out” request — it features tons of options for the consumer to interact with their data. Alongside the “do not sell my information” request customers can also request a copy of their personal data or request that their data is deleted.
A less proactive and trustworthy brand might be tempted to hide these options, to hold on to as much personal data as possible. By giving their customers these self-service data management options, Skims is not only staying CCPA compliant, but showing a commitment to using customer data respectfully. With 69% of US consumers expressing concern over the handling of their online data, Skims’ policies go hand in hand with building a trustworthy brand reputation.
How to Become CCPA Compliant Using Enzuzo
Skims and Hims are definitely brands to be inspired by when it comes to proactive CCPA compliance. While they’re a great place to look for ideas and inspiration, putting together your own policy pages can feel overwhelming. Luckily, you don’t need a law degree or hours of free time to take steps towards CCPA compliance — at Enzuzo, we’ve got the ideal tools to help.