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What Is Wix Known For?

Paige Harris Aug 26, 2022 9:29:20 AM

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If you want to build a website for your business but you don’t have the time and money to hire professional web developers to build one for you from scratch, you should consider using Wix.

Wix is a beginner-friendly web-building platform that enables even the least tech-savvy entrepreneurs to develop their websites.

But before you start building your site with Wix, you need to ask yourself several important questions: Why should I choose Wix? Is it the right website builder for my site? Is Wix really easy to use?

This article answers these and other related concerns that you may have when deciding to build a Wix website.


What Is Wix?

As mentioned above, Wix is a web development platform that offers a wide range of customizable templates. This web builder consists of apps, texts, image galleries, vectors, graphics, simulations, and other tools and features to help you create a professional website. With Wix, you don’t have to have coding skills to develop a professional site.

Its drag-and-drop model enables you to place everything in its right place so that you can have an attractive and user-friendly site.

This web builder is a product of LTD, a software company based in Israel. Since 2006 when the company was established, it has grown to become a publicly listed company in the United States with officers in many countries around the world.


What Makes Wix Popular?

As an open-source, user-friendly platform, Wix has become very popular globally. Currently, it has close to 200 million active users from 190 countries. But what makes this web builder so popular? Here are the main reasons why Wix has become so well-known:

Easy-to-Use Editor

Unlike other web-building platforms, Wix offers a simple editor that can easily be used by people with no coding skills. The editor has a wide range of tools that allow you to design and customize your site–you can simply drag and drop the elements you need for your site, including images, contact forms, graphics, texts, and more.

Wix also allows you to integrate your site with other important programs like a Wix cookie banner generator to help you come up with professional cookie banners that comply with data privacy laws. For instance, you can use a reliable cookie consent banner generator like Enzuzo to remain compliant with the General Data Privacy Regulation (GDPR) and California Consumer Privacy Act (CCPA) laws.

Etsy journalFree

If you’re building a site from scratch, you’ll need to hire professional web developers who have the required coding skills. The cost of hiring a professional developer can run into the thousands of dollars, but with Wix, you won’t have to pay a dime to develop your site because everything is freely available and straightforward.

This web builder is designed in a way that it can be successfully used by anyone to build a professional website as long as they have a computer. However, the free plan doesn’t offer some of the advanced tools and features that you may need to customize your site and make it function professionally, so if you need to use the advanced tools, you’ll have to upgrade your plan.

Fortunately, even the highest premium plan is available for a very reasonable monthly fee. The premium plan allows you to perform several essential tasks like connecting your domain, removing Wix ads, and accepting online payments.


For Everyone

Regardless of why you need Wix, it has something for everyone. Whether you want to build an e-commerce website, blog website, portfolio website, event website, or personal website, Wix has many custom designs, templates, and tools to turn your dream into reality. Web designers at Wix use data acquired through comprehensive market studies to create essential built-in features and the latest styles for their templates.  

If you want to customize your website and improve its performance, you can do so using the solutions provided in the App Market. For example, you can find great business tools to collect leads, engage with your clients, and analyze traffic.

Paige Harris

Paige is the growth marketing lead at Enzuzo and host of The Living Lab podcast, providing insightful articles in the privacy space.

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