While most websites have taken the need for a cookie banner onboard, others have gone a step further and created a better user experience for their visitors. In this guide, we’ll take a look at different types of cookie banners, what makes them great, and examples of the best cookie banners in 2021.
Not every cookie consent notice looks the same. Different companies opt for different ways to let their visitors know about cookie usage.
Let’s take a look at some of the most popular types of cookie banners.
One of the most popular places to display your cookie banner is in the footer of your homepage. This means it’s not taking up valuable real estate where the site visitor’s eyes land, but is still easily accessible and highly visible.
Footer cookie banners are favored for the way they don’t obstruct a user’s view when they first land on your webpage. This means they get the chance to see what’s on your homepage, then provide their consent for cookies before they explore further. This style of cookie banner is popular with retailers because they can still use the rest of the screen area to tempt you into wanting their new product or promotion.
People are used to looking at a website’s footer for key information like contact details, opening times, and privacy policies — so having your cookie consent banner here makes a lot of sense. It gives your visitor one place to look for all the privacy and compliance information they need.
While footer cookie banners are highly popular, they’re used and styled very differently depending on the website. Some prefer a full width banner with only an “Accept” button alongside a cookie notice, while others offer a footer box with options to customize your cookie preferences.
Another popular type of eCommerce cookie banner is the popup or modal box. This cookie consent notice commands your attention as soon as you land on a website for the first time, and is often centered on the screen for maximum impact.
Popup or modal cookie banners make your user’s choice over consent even more obvious than a footer banner. They’re forced to make a decision before they can move on and explore your content. This means it’s a good choice if you want to obtain explicit consent from all of your website visitors.
Some websites — like YouTube — have taken the popup cookie banner a step further and introduced a full page notice, or a “cookie wall”. This blocks you from seeing the website’s content completely until you’ve given consent for cookies, denied consent, or adjusted your preferences. For the ultra privacy conscious website, this is an option — but for many a popup that only slightly obscures your content works great.
Many popup cookie banners feature a range of customization options for users that want to set their own preferences. They often allow users to do this within the widget, so they don’t need to visit a separate page. For some users this is appreciated, but others may find the experience of being faced with so many options on their first visit a little overwhelming.
While footer cookie banners and popups are more commonly used, there is another place you can find a cookie consent notice — within a website’s header. This puts the cookie banner right next to the header navigation, so is a great option if that’s where your users spend most of their time.
Header cookie banners are easy to miss, which is why so many websites opt for a more obvious placement instead. They can work well for news driven websites though, as your eyes are often drawn to the top of the page to navigate to a category that interests you. They’re also a good option if you want a more clutter-free appearance on your homepage.
A disadvantage to using a header cookie banner is that it disappears from view when a user scrolls down. This means they can continue browsing your website uninterrupted, but it also means you haven’t secured their explicit consent — so you would lose out on serving valuable analytics or advertising cookies to them.
The best cookie consent banners are clear and obvious as soon as someone lands on your webpage. There’s no mistaking that a user has a choice over which cookies are displayed to them, and they’re given the opportunity to give their consent through an opt in method. These banners put the user’s consent front and center, and aren’t hidden away behind other popups or features.
Cookie banners need functionality like buttons and links to work, but the very best ones also look beyond that and consider style too. A cookie consent banner that fits in with your brand — in terms of colors, fonts, and language — feels more personal and intentional than one that hasn’t been customized at all.
When it comes to cookie banner plus points, being user-friendly is a top priority. It’s easy to do the bare minimum when it comes to privacy compliance, but putting in extra effort to make the user experience better sets the best companies apart. Use clear language, easy-to-read fonts, and give people choice over what happens with their personal data through the ability to set cookie preferences.
Knowing what makes a cookie banner great helps you craft your own, but seeing cookie consent examples can be even more useful if you’re a visual person. Here are some of the best cookie banner examples we’ve seen this year.
When a website visitor lands on a Google search page for the first time, they’re presented with this large pop up cookie consent banner. What’s great about this cookie banner is that it matches Google’s branding perfectly. There’s no mistaking that signature logo, colors, and illustration style. Using your branding to personalize your consent banner is a great way to make it feel truly intentional and designed.
Sneaker company New Balance also opted for a modal popup banner, but this time it’s smaller and more simple. We love the direct and encouraging title on this one, and that it’s backed up in reality by the option for users to manage their own cookie usage settings. There’s also very little color difference in the two button options, giving the impression that they’re not leading you in one direction or another.
Sunglasses brand Revo has chosen a pop up cookie consent notice for their website. What’s great about this banner is that it clearly sets out what different cookies are used for, without being overwhelming. There’s also a one-click button that people can use to consent to only essential cookies — which is often a lot of people’s preference. This button makes that fast and easy to do, and shows respect for their users’ time.
On the surface, this cookie banner from dog food brand Tails doesn’t seem like anything out of the ordinary. It offers users the option to allow all cookies, or manage their preferences. But look closer and there’s a small but mighty reference to the reason the user is here — their dog. It’s subtle, but it’s a great way to personalize the experience.
Gamestop has taken their cookie banner in a different direction, requiring users to personalize their cookie consent management and ad experience from the start. This is a departure from most websites’ desire to simply have someone click “Accept” and move on. Gamestop also gives users an easy way to opt out of “sale” of data, as part of requirements set out by the California Consumer Privacy Act (CCPA).
Designing your own compliant and better than average cookie banner doesn’t have to be challenging or expensive. With Enzuzo, you can use our simple tool to help you build and customize a cookie consent banner for your website or Shopify store.
Use the template banner provided and personalize it with your own wording, colors, fonts, and styles to make it feel like it’s uniquely tied to your brand. Take that user experience even further, with the opportunity for users to set their own consent preferences built in. This means you can show your users that you’re privacy conscious and care about their choices with no extra effort.
A cookie banner is a must-have, but that doesn’t mean it has to be boring. There’s plenty of space for creativity, design, and user experience to influence your cookie consent banner or notice. Take inspiration from the banners we’ve shared in this article to help you create one for your own website that offers your visitors something better than the bare minimum.
If you’re looking for an easy way to design and manage your cookie banner, try Enzuzo. With our user-friendly tool, you can create a banner that matches your website’s style, features customized wording, and gives your users what they want most — choice.