Trust badges are icons that show up on your website next to your product listings or images. They provide information about how your business is doing on different metrics like shipping times, product quality, and customer satisfaction.
Amazon’s star rating system has revolutionized online shopping by giving consumers a way to assess the quality of products they want to buy quickly. The Trust Badge concept lets brands create their own star rating system that shows off their commitment to excellence in key areas of the ecommerce experience.
Trust badges are an extension of the existing Google Safe Browsing warnings, but they're more useful because they're visible on the page rather than just in the browser's address bar. Since they're embedded in the page itself, they can be shown at different locations on the page depending on context and screen size. In contrast, Safe Browsing warnings only appear at the top of your browser window.
Types of Trust Badges
The most effective trust badges include:
Verified logo: A badge design that lets customers know that their business has been verified by Google, Yelp, or another trusted entity.
Badge of authenticity: A seal or mark that certifies that a product is genuine and authentic — this can be particularly helpful for eCommerce sites selling luxury items.
Trust seal: A stamp of approval that indicates that a website is secure and trustworthy, usually with a green padlock in the browser's address bar or on the homepage.
You can see an example of this below:
SSL: This is a lock icon that indicates the presence of an SSL certificate on your website. It's usually green or grey, though it may be white or another color depending on your platform.
Secure lock icon: This icon is normally found on credit card pages, but it can also be used for other types of financial transactions. It indicates that your connection to the website is "secure" and safe from hackers or other bad actors.