The California Consumer Privacy Act (CCPA) is a state law that regulates how businesses collect and use consumer data. The law went into effect on January 1, 2020.
The CCPA is intended to protect the privacy rights of California residents by giving them control over how companies collect and use their personal information.
The CCPA applies to both online and offline businesses that have annual gross revenues in excess of $25 million, or engage in online activities that involve collecting personally identifiable information (PII) from California residents.
It requires these companies to disclose the type of PII they collect, how they use it and with whom they share it. It also requires them to give consumers the ability to opt out of having their personal data sold for marketing purposes or used for other purposes without their consent.