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Location Data

Osman Husain Apr 10, 2023 3:19:50 PM

Location data is a term used to describe the physical location of a device, person, or another object. Location data is often collected by mobile apps, websites, and other services.

Location data can be collected using GPS or cell tower triangulation, which can be used to identify where you are on the planet.

Location data can be used to determine where you are at any given moment; this information is valuable to advertisers and marketers because it helps them deliver more relevant ads. For example, if a website knows your location and sees that you've been searching for flights to Hawaii, it might show you an ad for a hotel there.

Osman Husain

Osman is the content lead at Enzuzo. He has a background in data privacy management via a two-year role at ExpressVPN and extensive freelance work with cybersecurity and blockchain companies. Osman also holds an MBA from the Toronto Metropolitan University.

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