Customer Data Integration

Customer Data Integration is the process of combining customer data from multiple sources.

Customer Data Integration is a key component of customer experience management and customer intelligence. It is a critical component of data-driven marketing because it helps you to understand your customers as individuals, instead of in aggregate. Customer data integration lets you use all the information you have on your customers to make better business decisions.

Customer Data Integration can be done manually or automatically. Manual methods involve integrating data from different sources by either manually copying and pasting it into a spreadsheet, or by writing code that copies and pastes it for you. Automated methods generally require some programming knowledge and can use APIs to pull in data from different sources automatically.