The Encognito Blog: Trust Tips

Is Deep Discounting Bad for eCommerce Brand Trust?

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Is Deep Discounting Bad for eCommerce Brand Trust?

Is Deep-Discounting Bad for eCommerce Brand Trust? Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered..

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Cool or creepy? How to Use Customer Data Respectfully

There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..

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Lessons from Minted’s 5 Million User Data Breach

Learn from Minted's Data Mistakes A data breach is every business owner's nightmare. Failing to protect your customers’  data is a massive violation of trust for both owners and..

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What is Zero-Party Data and How Your eCommerce Brand Can Benefit

It’s 2021 and nearly every CEO says their business is “data driven.” What that really means depends on the company, of course. Regardless, everyone agrees that data is one of the..

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How to Boost Trust on Your Product Pages for More Sales

Especially when it comes to spending money, we all want to trust that we are buying the right things. Whether it's at the grocery store or shopping online, many consumers do their..

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How Poor Rebranding Impacts Customer Trust

So you opened your website! Woohoo! You’ve got your logo, brand colours, brand image and have started to gain a loyal customer base. So what happens if down the line you choose to..

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Brands that Have Experienced Cancel Culture & How to Avoid Joining Them

When it comes to cancel culture, the court of public opinion still reigns supreme. With the rise of social media (and our increasing expectation for businesses to reflect the..

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Boost Your Brand Reputation With These 5 Tips

“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin.  What steps are you taking to safeguard and boost your brand..

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Why You Need Permission to Share Your Customers' Content (UGC) for eCommerce

What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..

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23 Stats on Why You Need to Prioritize Customers’ Privacy

The everyday consumer doesn’t fully understand how their data is collected and used by companies, and with a bit of work, you can use this as an opportunity to grow your business...

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Enzuzo Data Privacy

Enzuzo 2.0! Our New Privacy Experience & Brand Identity

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