Megan Smith

Why You Need Permission to Share Your Customers' Content (UGC) for eCommerce

What is user-generated content (UGC)? User-generated content, or UGC for short, is compelling marketing material like high-quality customer photos, videos, reviews, or..

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Make it Easy for Customers to Request and Update Their Data

One of the most important things you can do for your eCommerce business is to build trust with customers through clear communication. Why? Because repeat customers represent 41%..

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How to Protect Your Small Business From a Data Privacy Disaster

eCommerce businesses continuously collect customer data. Some of this data is critical to business operations, and some is personal customer data. Either way, this comes with the..

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