More and more people are starting their own businesses every day, and for good reason–the economy is changing, traditional jobs are disappearing, and everyone seems to be searching for ways to be their own boss.
But one of the biggest decisions you’ll have to make when starting a business is choosing which platform to use to sell your products or services. One of the most popular options out there is Shopify–but how is Shopify different from other platforms? And more importantly, is it worth your time and money? Let’s find out!
What Is Shopify?
Shopify is a platform that allows you to set up your own online store and sell your products or services worldwide. With Shopify, you can customize your virtual storefront, manage inventory, and accept payments from customers.
Shopify currently powers more than 3.5 million online stores, so if you're a fan of online shopping, you have likely shopped at a Shopify store before. It’s also known to be one of the most secure ecommerce platforms out there–if you’re wondering whether or not Shopify is safe from hackers, check out our latest post.
What Are the Pros of Using Shopify?
Shopify offers a lot of advantages over other ecommerce platforms. For starters, it’s user-friendly and easy to set up–even if you have no tech experience or coding knowledge, you can create a professional-looking store with Shopify in no time.
Another big advantage of using Shopify is that it’s scalable. Whether you’re just starting out or you’re already an established business, Shopify can grow with you. As your business expands, you can add features and functionality to your store without any hassle.
Shopify is also one of the most reliable ecommerce platforms out there. Its uptime is 99.99%, so you can rest assured that your store will always be up and running. Plus, if you ever do run into any issues, Shopify’s 24/7 support team is always there to help.
Finally, there is a large community of developers and designers who create themes and apps for Shopify stores. This means that no matter what you want your store to look like or what features you want to add, there’s probably an app or theme for it.
There are even many external tools available–such as our Shopify policy generator–that are designed to help you find success on the platform.
What Are the Cons of Using Shopify?
While there are many advantages to using Shopify, there are also some drawbacks worth mentioning.
The biggest downside of Shopify is its fees. While Shopify does offer a 14-day free trial for you to test it out, you will eventually have to pay transaction fees, monthly subscription fees, and other miscellaneous charges. These fees can add up to a significant amount, especially if you’re just starting out.
Another thing to keep in mind is that while Shopify is user-friendly, it does have a steep learning curve. If you don't have any experience with ecommerce platforms, it may take you some time to get the hang of things.
Shopify is also only as good as the theme you choose. While there are many great themes available, some of them are more user-friendly than others. If you're not careful, you could end up with a theme that's difficult to customize or doesn't look very professional. Plus, Shopify's collection of themes is not as vast as some of the other ecommerce platforms out there.
Finally, it’s important to note that while Shopify is a great platform for selling products, it's not so great for certain services. If you're looking to sell services, you may want to look for a platform that specializes in those sales.
How to Find Success on Shopify
If you think Shopify is worth your time and effort, then it's important to be aware of tips that can help you succeed on the platform.
To set yourself apart from your competition, you should start by picking a theme that looks professional and fits your brand. You should also spend some time optimizing your store for search engines–this will help make sure that people can find your store when they're searching for the kinds of products you offer. Luckily, Shopify is powered with strong SEO tools, so with just a bit of technical SEO knowledge, you can take your store to unprecedented heights.
In addition to optimizing your store, you should also focus on providing excellent customer service, which is a cornerstone of ecommerce success. This can mean offering fast and responsive support, responding to customer questions and concerns quickly, and offering a great return policy.
Finally, you should always be testing and updating your store. Try out different marketing campaigns and see what works best for your business, and make sure you're constantly looking for ways to improve your store and make it more successful. Because the ecommerce world is constantly evolving, staying up to date is vital for success!