Since the modern shopper is gravitating toward online shopping, you must find ways to retain your current customers while also acquiring new ones. Fortunately, you can now create a successful online store without developing an eCommerce website from scratch, thanks to Shopify. But what is Shopify used for? What can you sell on Shopify? How does it work? This article answers these and other related concerns.
What Is Shopify?
Shopify is an all-inclusive cloud-based eCommerce platform that allows you to create an online store for your products or services. It's subscription-based, so you can create an online store and start selling immediately through the existing website. This platform also allows you to sell through social media pages, guest blog posts, physical stores, and email campaigns.
As you create your Shopify store, it's important to ensure that it complies with all the relevant data privacy laws. This is particularly important if your business operates in or targets customers residing in America and Europe, as customers living in these regions are protected by two major data privacy laws: The General Data Privacy Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
One way of complying with these laws is to set up a consent button for Shopify Cookies, through which your customers can authorize you to collect their personal data. Fortunately, Shopify offers tools that will ensure your store remains compliant.
What Can You Sell On Shopify?
There are many things you can sell on Shopify. Whether you sell physical products, digital products or services, or drop-shipped products, a Shopify store is suitable for you. Some of the most common products and services sold on Shopify include fashion accessories, beauty products, clothes, outdoor gear, handcrafted items, digital products, eBooks, gift cards, online classes, events, and more.
However, there are some hard and fast regulations that all Shopify merchants should follow. For example, Shopify doesn't condone the sale of illegal products and services–some of the prohibited products include alcohol, e-cigarettes, drugs, firearms, tobacco, drugs, video game currency, credits, and weapons. However, the list of prohibited products is subject to amendments.
For instance, over the last year, Shopify has allowed the sale of the previously prohibited cannabidiol (CBD) products. However, all CBD products sold on the platform must be derived from hemp. Therefore, you should always check the updated list of allowed and prohibited products before you start using Shopify.
How to Sell On Shopify
There are different ways of selling your products or services on Shopify. The first one is to create an eCommerce website and list your products or services. Because Shopify is cloud-based and hosted, you can use it to create a functioning site with your domain name, web hosting services, product management system, and shipping functionalities. The other option is to sell your products physically through your in-person store, pop-up store, or while on the go.
Alternatively, you can combine both online and in-person sales–just create your website and sync it with your physical store. Shopify also allows you to sell through your social media pages, which means your clients can purchase your products or services without leaving your social media page.
Lastly, remember to follow the regulations set by Shopify to avoid listing prohibited products on your eCommerce site, wne consider using privacy compliance tools, such as Enzuzo, to ensure your Shopify store remains compliant.