In this article, we’ll discuss seven benefits of Shopify over WordPress to help you make an informed decision. Both are popular website-builders and it can be difficult to choose one, so let’s dive in!
1. You Don’t Need Any Coding Knowledge for Shopify
This makes it so much easier to get started, as you can create a beautiful website without any knowledge of coding. WordPress also doesn't require a lot of coding knowledge, but you'll need at least some of it to make the most out of the platform.
Shopify makes it extremely intuitive to create a store, and offers an easy-to-use dashboard, which is supplemented with prompts and tips that guide you if you're stuck. With WordPress, creating a website is not as intuitive and has a bit of a learning curve, which is a major reason why most beginners understand the benefits of Shopify versus BigCommerce.
2. There Is a Wide Range of Supporting Tools and Services for Shopify
Shopify is part of a larger ecosystem that offers many different tools and services for your online store. There are payment processors, marketing platforms, and shipping providers to help you succeed.
3. Shopify Has Better Designs
The designs on Shopify are more modern and stylish than most WordPress themes. They are also responsive, which means they will look good on all devices. WordPress themes can be decent, but you often have to pay for the best ones, and even then, they might not be as great as the designs on Shopify.
Keep in mind that although Shopify offers better designs, WordPress offers a larger variety of themes. Still, you'll have to pay for them and not all are mobile-responsive. This is a major problem for ecommerce store owners, because almost half of online shoppers today shop on their mobile phones.
4. You Get 24/7 Support With Shopify
If you ever have any problems with your website, you can always reach out to Shopify's support team. They are available 24/7 and will be able to help you with any issue that may arise.
WordPress also has a customer support service, but it's not available 24/7 and is only included in WordPress Pro–this is why you'll often need to find support from third-party sources with WordPress, which can be difficult and time-consuming.
5. Shopify Offers Better Security
Since Shopify is a hosted platform, it's much more secure than WordPress. This is because Shopify takes care of all the technical aspects of security for you and comes with a built-in SSL certificate. With WordPress, you'll need to take care of security yourself or hire someone who can do it for you.
This is important to consider, because if your website gets hacked, it can cause major damage to both your business and to your customers. This is especially true for ecommerce businesses, which require sensitive customer information, like credit card details, to operate.
6. Shopify Is a Dedicated Platform for Ecommerce Businesses
This is probably the most important reason for choosing Shopify if you're an ecommerce business owner. WordPress was originally created as a blogging platform, but has since evolved into a content management system (CMS).
While it's possible to use WordPress for ecommerce purposes, it's not the ideal platform for it, as WordPress was not designed with ecommerce in mind and thus lacks many features that are essential for online stores.
Shopify, on the other hand, is a dedicated ecommerce platform that was created specifically for online stores. This means that it comes with all the features and tools you need to run a successful online business. Some of these include discount codes, customer segmentation, ecommerce automation, abandoned cart recovery, customer pricing by market, sales channels–which allow you to sell on online marketplaces and social media, and inventory features–which allow you to assign inventory to warehouses and retail stores.
7. Shopify Is More Affordable Than WordPress
It is possible to set up a free WordPress website, but you will have limited functionality and features with such a site. In order to run a full-fledged online business with WordPress, you'll need to invest in a hosting service, custom domain name, premium themes, payment processing services, and security features.
However, even the most basic Shopify plan–which includes full functionality–offers everything you need to set up an online store. There are additional plans available for larger businesses, but the basic plan comes equipped with what most other ecommerce platforms offer.
As you can see, Shopify tends to be much better for creating an online store than WordPress, especially for beginners or smaller businesses.