A web tracking pixel is a type of web beacon that you can use to track user behavior on your website. Tracking pixels are small graphic images that you place on your website and send back to a server when the user views the image.
How Do Tracking Pixels Work?
Tracking pixels can be used in two ways:
To track conversions or actions on your site (like when someone buys something). You can use these pixels to see if people are clicking on links or buttons, how long they stay on different pages, how many times they visit your site, and more.
To send data about visitors' browsing behavior back to your servers so you can analyze it and use it to improve your website's performance.