Passive consent is a process in which the consent is given by an individual to a company to use his or her personal information.
Passive consent is an alternative to the traditional opt-in method of obtaining consent. It has gained popularity because it allows businesses to collect consumer data without having to obtain express consent and also helps in avoiding email spamming.
Passive consent is used in various scenarios, such as:
Legal notices: When you visit a website that displays legal notices and privacy policies, you are giving your passive consent for the site owner to use your information for marketing purposes.
Cookies: When you visit a website that uses cookies on its pages, you are giving your passive consent for the site owner to store cookies on your device so that they can keep track of your activity on their site over time.
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