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Behavioral Advertising

Osman Husain Apr 9, 2023 3:18:00 PM

Behavioral advertising is a type of advertising that takes into account individual users' behaviors and preferences in order to deliver more relevant advertisements.

The idea behind behavioral advertising is that ads should be tailored to the interests of each individual user in order to improve their effectiveness. For example, if your browsing history shows that you are interested in travel, then you may see an ad for a hotel in Paris.

In addition to targeting users based on their online activities, some companies also collect information about users' offline behavior, such as whether they shop at certain stores or visit certain restaurants. These companies then use this information to target ads based on such activities.

Behavioral advertising is not new; it has been around since the early days of the Internet when banner ads were first introduced. However, advances in technology have made it possible for companies to track user behavior more closely and target ads more accurately than ever before.

As a result, online advertisers now know much more about us than ever before — including our age, gender, and race; what websites we visit; what products we buy; and even where we live (thanks to GPS tracking).

Osman Husain

Osman is the content lead at Enzuzo. He has a background in data privacy management via a two-year role at ExpressVPN and extensive freelance work with cybersecurity and blockchain companies. Osman also holds an MBA from the Toronto Metropolitan University.

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