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Email Marketing

Osman Husain Apr 10, 2023 3:35:59 PM

Email marketing is a form of direct marketing that uses email to send promotional messages, in contrast to broadcast email (spam).

Email marketing can be used to market a wide range of products and services, from consumer products and services to business-to-business services. In addition to sending product promotions, email marketers can also send announcements, company news and updates, website information and more.

Email marketing is a powerful way to build relationships with customers. According to the Direct Marketing Association, consumers who receive emails containing special offers are 60% more likely to purchase those products than non-recipients. However, email marketers must comply with anti-spam laws.

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

Osman Husain

Osman is the content lead at Enzuzo. He has a background in data privacy management via a two-year role at ExpressVPN and extensive freelance work with cybersecurity and blockchain companies. Osman also holds an MBA from the Toronto Metropolitan University.

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