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For many business owners, search engine optimization (SEO) and privacy policies might seem like disparate concepts. But the two actually do coincide more frequently than you’d think. SEO has significantly spread beyond the old-school days of internet marketing when all you had to focus on was targeting keywords and geolocations.
1. Privacy Policies Build Trust With Users
Creating user trust can seem like a nebulous concept, but within the framework of Google’s Page Experience worldview, it’s actually quite straightforward. Google focuses on both user experience (UX) and the user interface (UI). For the purposes of this article, we’ll only focus on the UX since UI has more to do with your website’s structural design, load speed, and format support.
UX, on the other hand, can be simplified to focus on the quality of content and reliability. Content will always be king. So, this means that you’re not creating fluff content that serves no real purpose but loads up on keywords to force a higher page rank. This was a black hat SEO tactic from the Wild Wild West days of the internet. Employing it these days is a great way to get your page cut from organic search results.
This shows that you’re not a fly by night company that’s harvesting information for nefarious purposes. Additionally, the more sensitive the information that you’re collecting (i.e. banking details, health records, etc.) the more you need to explicitly outline the steps you’re taking to protect consumer privacy against the risk of data breaches.
2. Privacy Policies Protect the Reputation of the Company
3. Privacy Policies Help Comply with Laws and Regulations
4. Privacy Polices Can Assist with Local SEO
Local SEO is a critical component of an effective marketing strategy for many small businesses that rely on their local communities for the bulk of their customer base or sales. Local SEO can include location-specific keyword ranking, voice search, ad deployment within the Google Ad network, and other factors like map-based advertising and geo-targeting that allow you to effectively target consumers searching terms related to your business within your work region.
5. Privacy Polices Add Additional EEAT Signals
6. Privacy Policies Help Consumers Transact with Confidence
Having this information readily available makes it easier for consumers to whip out their credit cards and initiate a purchase.
7. They Assist With Business Expansion
What many small businesses may not realize about data privacy is that you’re responsible for adhering to privacy regulations that are relevant to all the jurisdictions in which you receive traffic. For example, even if you’re a business in Boise, Idaho but have traffic and customers from France, you’re still legally required to abide by the GDPR.
Privacy Policies Are Essential — Don’t Delay Implementing One
Osman is the content lead at Enzuzo. He has a background in data privacy management via a two-year role at ExpressVPN and extensive freelance work with cybersecurity and blockchain companies. Osman also holds an MBA from the Toronto Metropolitan University.