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Ada Powers

Is Deep Discounting Bad for eCommerce Brand Trust?

Amazon's 92% deep discount on air fryers recently sent British shoppers running amok on social media. The deal, which offered bargain hunters a $60 air fryer for the unbelievable..

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Photo by Mati Mango from Pexels

Cool or creepy? How to Use Customer Data Respectfully

There's a great local Caribbean takeaway place at the end of my street, and the owner knows me by name. And the fact that I enjoy a curry goat meal every single Friday. Apart from..

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