Roach Motel is a term that is used to describe data privacy consent.
The term Roach Motel was first coined by Microsoft CEO Satya Nadella in an interview with CNBC's Jim Cramer. The term refers to data privacy consent, which is when an entity puts its users through a process that takes personal data and makes it impossible for them ever to delete or access that information again.
The Roach Motel was designed to make it easy for you to get GDPR-compliant with your site visitors, but it's also a powerful tool for creating a genuine one-on-one relationship with them.
The Roach Motel allows you to ask your site visitors for their explicit consent before collecting any personal data from them. The tool makes it possible for you to ask them questions about their preferences and interests so that you know exactly what kind of content they want to see on your site or newsletter.
Then, once they opt in to receive communications from you, the Roach Motel automatically keeps track of all their preferences and interests - even if they change over time - so that you can tailor each piece of content specifically for each individual person who opts in.