Cookie Consent Management for Car Dealerships

Enzuzo's cookie consent software helps car dealerships across all 50 U.S. states run ad tracking compliantly, with banners built for phone screens and rules set for each region. Google Gold-certified CMP, built to help dealers meet CIPA and FTC standards.

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4.6
/5
Rated on G2
Gold

Google CMP Partner
SOC II

Security Certified

Headshot_AdrienCouture_JaneApp_cropped — Adrien Couture Jane App

“My entire experience with Enzuzo has been very positive. From the initial trial all the way through the purchase process. Everything has been great. 10 out of 10.”

Brian Zito MARKETING, YALE
“Enzuzo is so much easier to use and navigate than OneTrust. Our support rep was always available to help if needed.”

Manuel Diva UX Dev, Revenue IO

Switched on without asking

The platform turns on its default banner across the store's site, and changing it means going back through the vendor.

Three quarters of a phone screen

A full-screen banner covers vehicle photos and prices before a shopper on mobile sees a single car.

Analytics that drop off

Blocking every script for every visitor cuts GA4 and ad data in states that only require an opt-out.

Demand letters over chat and pixels

Plaintiffs' firms use California's wiretapping law (CIPA) against chat widgets, session replay and ad pixels on websites.

Step 1 Block

Ad, analytics and video pixels wait until the shopper agrees, in states where the law or the lawsuit risk calls for opt-in.

Step 2 Ask

The banner matches the shopper's state: opt-in, opt-out or no banner at all.

Step 3 Record

Every choice goes into a consent log the dealer can export as evidence.

Short where the law allows

In opt-out states, a short notice with OK and Manage Cookies takes 17% of a phone screen.

Full choice where it's required

California shoppers get equal Allow All and Decline buttons, plus a toggle for each cookie category.

Clear of chat and other widgets

The banner's position is set per site, so it doesn't sit on top of chat or trade-in tools.

On brand

Colors, fonts and copy match the store's site, or the web team builds its own design through the API or CSS.

Rules by state

Geo rules: opt-in, opt-out or no banner, chosen by the shopper's state or country.
Texas and California on one site: a Texas shopper gets a light opt-out notice while a California shopper is asked before tracking starts.
Global Privacy Control: browser opt-out signals are honored.

Every rooftop

One dashboard: every store's site, banner and consent log in one place.
One template: build the group's setup once and use it on each store's site.
Group analytics: opt-in rates and consent logs grouped across domains.
One quote: pricing based on the group's total unique visitors.

Ad data

Google Consent Mode v2: Enzuzo is a Google Gold-certified CMP, so Consent Mode v2 is built in.
Modeled conversions: when a shopper declines, Google's tags send cookieless pings that feed conversion modeling once the site passes Google's traffic thresholds.
Tracking where it's allowed: opt-out states keep tracking on until a shopper opts out, so GA4 and ad data keep flowing.

Blocking, not just a banner

Showing a banner isn't the same as blocking

CIPA claims turn on tracking that starts before a shopper chooses. Plaintiff firms scan sites for Meta Pixel, TikTok, GA4 and live chat firing before consent, and a banner that appears while those tags load anyway doesn't protect the store.

Enzuzo blocks those scripts until consent is given, then timestamps every decision.

Blocks ad, analytics and chat scripts until the shopper agrees, in the states where the law calls for it.
Scans each store's site and flags tags that fire before consent, like a Meta Pixel or TikTok script.
Alerts the team when new scripts appear, including ones the website provider adds.
Equal choices where the law requires them, with no hidden decline button.
State rules start from Enzuzo's legal recommendation for each region.

Automatically notified when non-compliant-2

Do car dealerships need a cookie banner?

Most dealer sites need one, because they run ad pixels and draw shoppers from states whose privacy laws require an opt-out of tracking. Many dealers also ask California shoppers for consent first, because of lawsuits under CIPA. In states without a privacy law, a light notice or no banner can be enough.

Cookie Consent Management for Car Dealerships

Real Teams, Surreal Results

4.6

Gold

SOC II

Bundled banners cost dealers shoppers.
And the data that sells cars.

Block, ask, record.
Set by state.

A banner that leaves the car in view