Wix and WordPress are both competitive and feature-rich, and they continue to fight for the throne of best free website builder. Recently, however, Wix has started to pull ahead on recommendations for people creating their first site–let's explore why.
Wix enables you to build a basic website or blog for free—all you need is a computer and a stable internet connection. No need to pay a penny as you design and develop your future online business.
However, paying a little more might be worth the price for Wix. With the free plan, you don’t get a custom domain with the free plan, and Wix retains the right to display branded advertisements on your website. If this is something you don't want, you can choose their starter plan ($4.50 per month).
Apps and Plugins
Wix not only makes website building easy, it also equips you with the necessary plugins and apps to grow your site. Currently, the platform offers more than 200 apps, including both free and paid options that you can view using the built-in store.
Simple and Easy-To-Use
The reason you're choosing an online website builder is that you cannot or do not want to hire a professional designer. Financial restraints, hassle avoidance, and solopreneur dreams mean platforms like Wix just make sense for some people.
You’re not a coding expert, so you’ll need something powerful yet simple to build a website–this is where Wix comes into play.
Using the drag-and-drop interface, you can select website elements and easily place them where you want them. You can add photos, content, buttons, and much more without any need for coding or complex guides.
More Than 900 Design Templates
It's okay to not have creative skill in your thought process–many of us can devise excellent strategies and plans, but when it comes to visuals, we're incapable of producing even a basic design. Wix helps such people overcome that hurdle by offering more than 900 premade templates. From business to crafts, there's a design for everyone.
What's even better is that these professionally-designed templates are written in HTML5, meaning they're fully responsive and high-quality. The only downside is that you cannot change the templates later. You can edit, customize, and even rearrange the elements, but changing the complete theme isn’t possible.
Good SEO Rankings
Although many experts would say otherwise, Wix is known for helping websites rank well in search engine results pages (SERPs). Because of finer levels of control over SEO titles and meta descriptions, according to Ahrefs, Wix websites do not have a hard time gaining ranks.
A Holistic Platform
All in all, Wix is a holistic website builder. Its drag-and-drop interface is a blessing for both beginners and experts, allowing anyone to create stellar and fully-responsive sites without professional assistance. What's more, Wix gives you access to a plethora of pre-made templates, plugins, and apps, meaning you don't have to be a designer, coder, or SEO expert to become a successful website owner.