If you're in a rush to get your eCommerce site up and running, you can set up a Shopify store in about half an hour–although most businesses will take a few days to polish and perfect their pages before going live!
Shopify for small business clients is beyond easy to use, with drag and drop boxes and customization templates so you can make sure everything is on-brand.
Before you get started, you'll need to create a Shopify account, pick the package you need, and provide your email address and a suitable password.
From there, you can jump in and work through a few different stages:
Choose a name for your store
Use the free Shopify subdomain or connect an existing domain to your digital store
Add your personal details and access your admin panel
The best option is to hold off on uploading your products right away and focus on the basics, like including your contact details and adding your “about us” introduction.
Adding Products to a New Shopify Store
Ready to get your products on sale? Now, you can start using your page editor with a few new features not yet utilized on your shop’s informational pages.
If you have pre-existing product pages, you can copy and paste the content, filling in each field with:
The product name
A brief description
Keywords (essential for search engine rankings)
High-resolution product photos
The more detail, the better, so your customers know exactly what they're ordering!
Once that's done, you need to add payment details, and can enter your cost per item if you like, which helps to calculate the profit per sale and the profit margin you'll make.
Managing Stock Levels Through Shopify
When you've completed your product data, you can choose to add stock tracking to get a prompt if you're about to sell out.
To utilize this feature:
Enter the stock quantity you have for each stock keeping unit
Fill in the barcode or unique item number
Tick the boxes to track available quantities
You can also select the option to keep selling when you've run out, a helpful option if you have a short supply chain or dropship from a manufacturer.
Additionally, each of these steps remains editable, so if something changes, you can keep these details up-to-date at any time through your admin dashboard.